---
title: "Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset"
id: "5916"
type: "post"
slug: "erik-episcopo-wiz"
published_at: "2025-06-04T12:00:00+00:00"
modified_at: "2025-06-04T12:00:36+00:00"
url: "https://beomniscient.com/blog/erik-episcopo-wiz/"
markdown_url: "https://beomniscient.com/blog/erik-episcopo-wiz.md"
excerpt: "Listen to the Podcast In this episode of The Long..."
taxonomy_category:
  - "Podcast"
  - "SEO"
---

## Listen to the Podcast

In this episode of *The Long Game*Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.

## **Key Takeaways**

- **From Craigslist to Cloud Security:** Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content—and now runs enterprise SEO at Wiz.
- **What Makes a Super IC:** Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.
- **Hiring for AI Fluency:** Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.
- **SEO Workflows at Scale:** At Wiz, Erik scaled content from day one—launching engines, refreshing content, and coordinating localization at speed.
- **Early Career Lessons from Link Building:** Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.
- **The Value of Scrappiness:** A past filled with “gray hat” tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.
- **Learning > Stagnation:** A guiding principle for Erik is: if you’re not learning or growing, it’s time to move—and that’s fueled his career pivots.

## **Show Links**

- Visit [Wiz](https://www.wiz.io) and its [Cloud Native Application Protection Platforms page](https://www.wiz.io/academy/what-is-a-cloud-native-application-protection-platform-cnapp)
- Connect with Erik Episcopo on[LinkedIn](https://www.linkedin.com/in/erik-episcopo/)
- Connect with David Khim on [LinkedIn](https://www.linkedin.com/in/davidlykhim) and [Twitter](https://twitter.com/davidlykhim?lang=en)
- Connect with Omniscient Digital on [LinkedIn](https://www.linkedin.com/company/omniscient-digital?trk=public_profile_topcard-current-company) or [Twitter](https://twitter.com/beomniscient_)

## **Time Stamps**

- **[00:00]** Intro to Erik Episcopo and his role at Wiz
- **[04:30]** Wiz’s Google acquisition and SEO at warp speed
- **[08:45]** AI in hiring: what Erik looks for in SEO candidates
- **[15:12]** The “Super IC” mindset and how to move fast with AI
- **[20:20]** Taroko Software: scrappy SEO incubator in Taiwan
- **[26:30]** Persona-driven link building and HARO wins
- **[32:10]** Domination in resume and wedding dress SEO
- **[36:45]** Transitioning from teaching to tech via Craigslist
- **[42:00]** Lessons from Taiwan: growth mindset and risk-taking
- **[48:20]** Navigating uncertainty and leaning into experimentation

## Get the Field Notes

Weekly learnings from working on B2B content & SEO for dozens of companies.