---
title: "A Million Tiny Whispers: The Psychology of AI Discovery & Digital PR with Logan Freedman"
id: "6151"
type: "post"
slug: "logan-freedman"
published_at: "2025-08-06T12:00:00+00:00"
modified_at: "2025-08-06T14:49:39+00:00"
url: "https://beomniscient.com/blog/logan-freedman/"
markdown_url: "https://beomniscient.com/blog/logan-freedman.md"
excerpt: "Listen to the Podcast In this episode of The Long..."
taxonomy_category:
  - "Podcast"
  - "SEO"
---

## Listen to the Podcast

In this episode of *The Long Game Podcast*, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of **SEO in the AI era**, particularly the rise of **GEO (Generative Engine Optimization)** and how it’s changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a **product marketer**. They discuss how **brand mentions are now more powerful than backlinks**, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores **LLM perception**, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and product

## **Key Takeaways**

- **SEO vs. GEO:** Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.
- **LLM Perception Is Real:** How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.
- **Brand Mentions > Backlinks:** In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.
- **SEO as Product Marketing:** SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.
- **Dark Attribution Is Growing:** Most traffic influenced by LLMs doesn’t click through—making measurement harder and more reliant on referral glimpses and qualitative insights.
- **Go Beyond On-Page Optimization:** Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.
- **Get Creative with PR:** To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.

## **Show Links**

- Visit [Manychat](https://manychat.com/blog/survey-reveals-online-behavior/)
- Connect with Logan Freedman on [LinkedIn](https://www.linkedin.com/in/logan-freedman/)
- Connect with Alex Birkett on [LinkedIn](https://www.linkedin.com/in/iamalexbirkett) and [Twitter](https://twitter.com/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)
- Connect with Omniscient Digital on [LinkedIn](https://www.linkedin.com/company/omniscient-digital?trk=public_profile_topcard-current-company) or [Twitter](https://twitter.com/beomniscient_)

## Time stamps

- **[00:00]** Introduction to Logan Freeman and the AI shift in SEO
- **[04:30]** What is GEO and how it differs from traditional SEO
- **[10:15]** How LLMs personalize queries and the role of latent search
- **[16:40]** Schema, FAQs, and on-page tactics for LLM visibility
- **[23:25]** Dark attribution, referral traffic, and measuring GEO impact
- **[31:10]** Off-site presence and brand mentions in AI-generated results
- **[38:45]** What is LLM perception and how to influence it
- **[46:15]** PMM thinking: why SEOs need to understand their users
- **[52:30]** Building trust through digital PR and unconventional campaigns
- **[59:10]** Shifting from “ranking” to “appearing” in AI answers
- **[01:04:40]** Tools, tactics, and experimenting without reliable data
- **[01:10:55]** Final thoughts on creativity, trust, and navigating uncertainty

## Get the Field Notes

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