---
title: "010: The Long Game Podcast: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja"
id: "638"
type: "post"
slug: "the-long-game-peep-laja-social-media-marketing-blogging-launching-businesses"
published_at: "2021-02-23T15:39:37+00:00"
modified_at: "2023-04-05T20:50:16+00:00"
url: "https://beomniscient.com/blog/the-long-game-peep-laja-social-media-marketing-blogging-launching-businesses/"
markdown_url: "https://beomniscient.com/blog/the-long-game-peep-laja-social-media-marketing-blogging-launching-businesses.md"
excerpt: "Peep Laja is the founder of CXL Institute (formerly known..."
taxonomy_category:
  - "Content Strategy"
  - "Podcast"
---

[Peep Laja](https://www.linkedin.com/in/peeplaja/)
 is the founder of [CXL Institute](https://cxl.com/)
 (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), [Wynter](https://wynter.com)
 (a platform to test your copywriting and website or product messaging), and [Speero](https://speero.com/)
 (a CRO agency).

Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on [Twitter](https://twitter.com/peeplaja)
 who consistently posts blunt and brilliant insights.

[Alex Birkett](https://www.linkedin.com/in/iamalexbirkett/)
 goes way back with Peep. In fact, he used to work for him! As such he’s learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what’s important in life.

This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for continually launching and running new businesses.

This interview was done in-person, so excuse the slight inconsistencies in audio since Alex didn’t have his usual podcast set-up. Enjoy and prepare to be intrigued!

Connect with Peep on [Linkedin](https://www.linkedin.com/in/peeplaja/)
 or [Twitter](https://twitter.com/peeplaja)
.

*[The Long Game](https://beomniscient.com/podcast/)
 is hosted by[Alex Birkett](https://www.linkedin.com/in/iamalexbirkett/)
 and[David Ly Khim](https://www.linkedin.com/in/davidlykhim/)
 who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing.[Allie Decker](https://www.linkedin.com/in/alliecdecker/)
, Head of Content, joins the conversation as well.*

## Listen to the podcast

## Scan the transcript

(transcript coming soon)

Connect with Omniscient Digital on social:

[Twitter](https://twitter.com/beomniscient_)

[Linkedin](https://www.linkedin.com/company/beomniscient/)

Listen to more episodes of The Long Game podcast [here](https://beomniscient.com/podcast/)