--- title: "Gable AI Case Study" id: "6343" type: "page" slug: "gable-ai" published_at: "2025-10-12T19:36:04+00:00" modified_at: "2025-10-14T14:44:22+00:00" url: "https://beomniscient.com/case-studies/gable-ai/" markdown_url: "https://beomniscient.com/case-studies/gable-ai.md" excerpt: "[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”..." taxonomy_wf_page_folders: - "Case Studies" --- [Close Search](#) # How Gable AI Built Category Leadership and Captured Demand with Strategic SEO With [Mark Freeman II](https://www.linkedin.com/in/mafreeman2/) , Tech Lead, GTM Engineering, and [Chad Sanderson](https://www.linkedin.com/in/chad-sanderson/) , CEO ###### [Continue reading](#continue) > “One of the most challenging components of content-led GTM and thought leadership is converting leads from your high quality, but free and public, content into your business funnel. Working with Omniscient was the missing piece that goes beyond just SEO. In addition to establishing our digital footprint for Gable.ai, Omniscient helped us be strategic in our positioning so that we competed on terms that would serve as onramps from our thought leadership to understanding how Gable's product can help.” > > Mark Freeman IITech Lead, GTM Engineering ## 15000 + monthly organic sessions ## 20 + monthly organic conversions ## 5000 + book downloads Gable AI is on a mission to redefine data management, pioneering the concept of “data contracts” and a “shift-left” approach to data-producing code. As a challenger in a competitive market, Gable needed a way to differentiate itself, capture demand, and build long-term category leadership. They partnered with Omniscient Digital to develop and execute a multi-phase SEO and organic growth strategy to accelerate brand visibility, educate the market, position Gable as the authoritative voice in its category, and drive product adoption. The results - **Increased domain rating** from **0 → 53**, becoming highly competitive in organic search in under two years. - **Established site authority** that enabled the success of the “Shift Lift Manifesto” - **Traffic growth** and taking a new website from 0 to 15,000 monthly sessions. - **Organic conversions** grew from 0 to 20+ demo requests per month and over 5,000+ downloads of the Data Contracts book. - **AI visibility and citations** across LLMs like ChatGPT, Perplexity, and Gemini, and receives consistent referral traffic from LLMs, signaling early leadership in a new discovery channel. ## Challenge: A new entrant to a saturated market When [Gable AI](https://gable.ai/) launched in 2023, the company had ambitions to define a new category around data contracts, build a brand from scratch, and educate a market that didn’t yet know it needed them. Gable had strong early traction, building a following on LinkedIn and growing its [Data Products](https://dataproducts.substack.com/) newsletter to thousands of subscribers. However, **it had no website authority, no SEO strategy, and no content infrastructure** to turn thought leadership into a scalable growth channel. To grow from thought leader to category leader, Gable needed to: - Stand out in a crowded data software market dominated by incumbents - Turn high-performing social content into long-term organic visibility - Build “Search Everywhere Optimization” across Google, AI platforms, YouTube, Reddit, and beyond - Address key buyer objections through strategic content (onboarding complexity, unclear ROI, lack of integrations) The challenge? With no in-house SEO expertise, limited resources, and no way to funnel their strong industry thought leadership to the website or business, Gable’s small team couldn’t execute on these priorities alone. ## Approach: A three-phased growth strategy Gable partnered with [Omniscient Digital](https://beomniscient.com/) to transform their top-of-funnel awareness into a full-funnel organic growth engine that positioned Gable as the authority on data contracts and captured demand across broader data management topics. They had already established very strong thought leadership and top-of-the-funnel awareness through LinkedIn organic social, newsletter, and community engagement. But there was no existing website presence or search footprint, thus limited the connective tissue from their thought leadership efforts to the business. The engagement unfolded in three phases: ### Phase 1: Building the launch pad (early 2023) Gable started small by design. With a brand-new website and no domain authority, the team focused on laying a solid foundation that would enable long-term organic growth. Rather than chasing traffic for traffic’s sake, Gable and Omniscient aligned on a slow but strategic approach: publishing a handful of high-quality, targeted blog posts each month and building relevant backlinks to grow website authority. This early content focused on core topic clusters like data contracts, data governance, and data quality, all directly tied to Gable’s product and point of view. In parallel, Omniscient implemented technical SEO best practices and internal linking systems to strengthen the site’s infrastructure. By the end of Phase 1, Gable had a strong foundation for organic growth and was ready to scale up their investment. ### Phase 2: Accelerating visibility and capturing demand (mid-2024) With strong foundations, Gable scaled up its program in mid-2024 and doubled down on what was working to seize the white space they had carved out in the market. **The company doubled content publishing and 6X’d link-building velocity.** At the same time, Omniscient helped optimize older content and align distribution with Gable’s growing audience across LinkedIn and newsletters. This phase also coincided with a significant milestone: the launch of [The Data Contracts Book](https://www.gable.ai/data-contracts-book) . Omniscient supported the book’s writing and launch with SEO-aligned content. This drove ~5,000 digital downloads, amplifying Gable’s thought leadership and building long-tail visibility around critical category terms. ### Phase 3: Expanding influence and market leadership (2025 – ongoing) With strong rankings and a growing content engine, Gable is now focused on owning the narrative at scale. That means expanding into new personas, channels, and surfaces beyond traditional search. In 2025, Gable began extending its content strategy to reach a new persona: software engineers. This shift opened new lanes for growth while reinforcing their authority with data leaders and platform teams. The increased website authority and strengthened organic program also enabled the success of the [Shift Lift Manifesto](https://www.gable.ai/blog/shift-left-data-manifesto) . At the same time, Gable expanded its focus from Google rankings to “Search Everywhere Optimization,” aiming to show where buying conversations happen. This meant not just in search engines, but across LLMs (ChatGPT, Perplexity, Gemini), video platforms (YouTube), forums (Reddit, Quora), and technical communities. ## Results: From zero to scalable growth in under two years The program delivered measurable growth and positioned Gable as the thought leader in data contracts. The SEO efforts**increased their website Domain Rating from 0 → 53**, making them competitive in organic search in under two years. This site authority enabled Gable.ai to **climb to page 1 for over 345 keywords**. Those rankings translated to a **320% growth in organic sessions to the website**. Those organic sessions **directly contribute 20+ demo requests per month**. Gable’s website also gained visibility in LLM outputs, getting cited across ChatGPT, Perplexity, Gemini, and other LLMs, with steady traffic from those platforms. Traffic from LLMs grew from negligible in mid-2024 to 150+ monthly referrals by mid-2025, signaling early leadership in a new discovery channel. ## Continuing to scale Gable AI turned SEO into a growth engine. From the ground up, the team built authority and established itself as a leader in the emerging data contracts space. Through a three-phased strategy, Gable went from zero search presence to ranking for competitive terms, earning citations in AI summaries, and reaching technical audiences across traditional and AI-driven discovery channels. Gable’s organic engine continues to scale with its product as it expands into new personas and platforms. Looking to build a durable organic growth engine? [Let’s find out how Omniscient Digital can help](http://beomniscient.com/contact/) . # Let’s work together We help ambitious B2B brands turn content, SEO, and AI search into growth channels. Let’s do the same for you. 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