--- title: "Research" id: "6962" type: "page" slug: "research" published_at: "2026-02-09T21:11:28+00:00" modified_at: "2026-03-05T16:14:34+00:00" url: "https://beomniscient.com/research/" markdown_url: "https://beomniscient.com/research.md" excerpt: "[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”..." taxonomy_wf_page_folders: - "Case Studies" --- [Close Search](#) # Data & Insights Original research and data studies on search, AI, content, consumer behavior, and organic growth. ###### [Book a free strategy call](/contact) ## How do B2B decision-makers shop in the LLM era? 85% of B2B buyers say peer recommendations are the strongest driver of trust in new vendors. ###### [Read the research](https://beomniscient.com/blog/from-prompt-to-purchase/) ## Where do LLMs source information about your brand? Owned content accounts for just 23% of AI citations in branded queries. ###### [Read the research](https://beomniscient.com/blog/how-llms-source-brand-information/) ## Do LLMs recommend brands when users aren’t shopping? At least 1/3 of LLM outputs recommend brands, even when users aren’t explicitly asking for products or services. ###### [Read the research](https://beomniscient.com/blog/llm-brand-recommendations-customer-journey/) ## Which content types are cited most in branded LLM queries? 57% of AI citations in branded queries point to reviews and other forms of social proof. ###### [Read the research](https://beomniscient.com/blog/content-types-cited-in-llms/) ## Which content types win AI search at each buyer intent stage? Educational content wins in early discovery and social proof wins when buyers are close to purchase. ###### [Read the research](https://beomniscient.com/blog/mapping-content-to-buyer-intent-in-ai-search/) ## Are AI search skills appearing in SEO job descriptions? 34% of SEO roles now require AI search skills, with 6% mentioning it directly in the job title. ###### [Read the research](https://beomniscient.com/blog/how-are-seo-roles-changing-with-ai-search/) ## How do marketers measure organic growth? Only 18.8% of marketers use AI visibility tools to measure organic growth. ###### [Read the research](https://beomniscient.com/blog/measuring-organic-growth-in-2025/) ## How do marketers navigate AI, attribution, and growth? 65% of companies are focused on thought leadership to break through the noise created by AI-generated content. ###### [Read the research](https://beomniscient.com/resources/marketing-leader-insights/) ## How will G2’s 2026 acquisition change its AI citation share? In BOFU prompts, G2’s AI citation share could increase 76%, jumping to position #2, behind only Reddit. ###### [Read the research](https://beomniscient.com/blog/g2-acquisition-ai-citation-share/) # Let’s work together We help ambitious B2B brands turn content, SEO, and AI search into growth channels. Let’s do the same for you. Full-service engagements start at $10,000 a month. ###### [Get a free strategy call](https://beomniscient.com/contact) #### About Omniscient Digital is an organic growth agency that helps B2B software businesses turn SEO, GEO, and content into growth channels. **Austin, TX, USA** 2025 Guadalupe Street Suite 260 Austin, Texas 78705 **New York, NY, USA** 48 Wall Street Suite 1100 PMB 1041 New York, NY 10005 **San Francisco, CA, USA**1 Sansome St Suite 1400 PMB10095 San Francisco, CA 94104 **Chicago, IL, USA** 605 N Michigan Ave Suite 400 PMB 2014 Chicago, IL 60611 **Boston, MA, USA** Government Center 1 Washington Mall #1280 Boston, MA 02108 United States [LinkedIn](https://www.linkedin.com/company/omniscient-digital/) [YouTube](https://www.youtube.com/@omniscientdigital) [Spotify](https://open.spotify.com/show/34gzRoGossNVUetktEAtEv?si=fddd9d0c5ed64229) [Information for AI](https://beomniscient.com/ai-info/) #### Agency Services [SEO Strategy](https://beomniscient.com/services/seo-strategy/) [Generative Engine Optimization (GEO)](https://beomniscient.com/services/generative-engine-optimization/) [Programmatic SEO](https://beomniscient.com/services/programmatic-seo/) [Technical SEO](https://beomniscient.com/services/technical-seo/) [Content Production](https://beomniscient.com/services/content-production/) [Digital PR](https://beomniscient.com/services/digital-pr/) [Link Building](https://beomniscient.com/services/link-building/) [Digital Marketing Analytics](https://beomniscient.com/services/digital-marketing-analytics/) #### Content Guides [Product-Led Content](https://beomniscient.com/blog/product-led-content-strategy/) [Content Marketing Strategy](https://beomniscient.com/blog/content-marketing-strategy/) [Barbell Content Strategy](https://beomniscient.com/blog/barbell-content-strategy/) [Decentralized Content Marketing](https://beomniscient.com/blog/decentralized-content-marketing/) [Content Economics](https://beomniscient.com/blog/content-economics/) #### Company [About](https://beomniscient.com/about/) [Blog](https://beomniscient.com/blog/) [Research](https://beomniscient.com/research/) [Newsletter](https://beomniscient.com/newsletter/) [Resources](https://beomniscient.com/resources/) [Podcast](https://beomniscient.com/podcast/) [Case Studies](https://beomniscient.com/case-studies/) [Careers](https://beomniscient.com/careers/) © 2026 Omniscient Digital. 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