--- title: "Content Optimization" id: "2782" type: "page" slug: "content-optimization" published_at: "2023-04-13T20:55:23+00:00" modified_at: "2025-04-17T19:09:54+00:00" url: "https://beomniscient.com/services/content-optimization/" markdown_url: "https://beomniscient.com/services/content-optimization.md" excerpt: "[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”..." taxonomy_wf_page_folders: - "Services" --- [Close Search](#) # Get more traffic and leads from your content portfolio Your content isn’t performing as well as you’d like. You’ve optimized it for search, built links, updated calls-to-action, but you’re still not seeing results. Our **Content Update Report (CURe)** goes beyond headers and alt text to transform old content into high-performing content that generates traffic and leads. Let’s make sure you’re getting the most out of your content portfolio. ###### [Book a free strategy call](https://beomniscient.com/contact) > “Omniscient **helped us make sense of 100+ dead blog posts with data-driven ways to make them useful**. They're helping us build up our domain authority with excellent content strategy and production. They're proactive about sharing metrics and results and I get to watch our search rankings roll in each week. I have peace of mind about SEO and content.” > > Eric HannSenior Director of Marketing ## Companies we’ve helped grow Old, outdated content damages your brand. Broken links, outdated information, ancient images… All these things create a terrible user experience for readers and decrease your chances of converting them into a lead. Your outdated content isn’t doing you any favors–you need a content refresh. > “We've published over 100 articles which has also directly led to new business. **We've created over $1M in annual recurring revenue through our blog**.” > > Austin DistelSenior Director of Marketing ###### [Read the case study](https://beomniscient.com/case-studies/jasper/) [Play Video](https://youtu.be/ZtctFQUls7Y) [Play Video](https://youtu.be/ZtctFQUls7Y) ## How we optimize existing content We start by generating a report that identifies content opportunities across your website. This is where most agencies conclude their content audits. We go further by prioritizing content updates based on the highest growth potential. That means you’re not updating content just for the sake of updating content. You can expect the updates to support growth in traffic, leads, or both. We leverage the content you’ve already created to find high-impact opportunities for improvement that you might otherwise miss. ### Audit content portfolio for growth opportunities We pull data from multiple sources including Ahrefs, Screaming Frog, Search Console, and Google Analytics to identify key update opportunities based on business goals. ### Prioritize growth opportunities It’s not helpful to receive a list of content improvement opportunities with no actionable next steps. The CURe prioritizes recommendations and action items based on your goals. ### Implement the content updates We can support with implementation. We’ll take the highest effort updates off your plate while you implement the lower effort updates. ### Monitor content performance Once your content has been updated, we’ll monitor and report on traffic and conversion performance. ## What a content update report looks like ### We’re focused on the bigger picture The CURe goes beyond a list of metadata, H2, and keyword updates. It widens the scope to include product mentions, content gaps, industry trends, CTA placements and lead magnets, and new data that could enhance your content to help hit your marketing goals. ### Grow traffic and conversions without creating more content You’re sitting on a gold mine of organic leads, but you’ve been scrambling to hit your production velocity, traffic and lead goals, and find time to manage a ton of stakeholder requests. You’re not alone. This is the state of the vast majority of content teams. By identifying high-potential, but underperforming content and diagnosing concrete actions to improve their traffic and conversions, we’ll help you get more out of your existing assets. # Let’s work together We help ambitious B2B brands turn content, SEO, and AI search into growth channels. Let’s do the same for you. Full-service engagements start at $10,000 a month. ###### [Get a free strategy call](https://beomniscient.com/contact) #### About Omniscient Digital is an organic growth agency that helps B2B software businesses turn SEO, GEO, and content into growth channels. **Austin, TX, USA** 2025 Guadalupe Street Suite 260 Austin, Texas 78705 **New York, NY, USA** 48 Wall Street Suite 1100 PMB 1041 New York, NY 10005 **San Francisco, CA, USA**1 Sansome St Suite 1400 PMB10095 San Francisco, CA 94104 **Chicago, IL, USA** 605 N Michigan Ave Suite 400 PMB 2014 Chicago, IL 60611 **Boston, MA, USA** Government Center 1 Washington Mall #1280 Boston, MA 02108 United States [LinkedIn](https://www.linkedin.com/company/omniscient-digital/) [YouTube](https://www.youtube.com/@omniscientdigital) [Spotify](https://open.spotify.com/show/34gzRoGossNVUetktEAtEv?si=fddd9d0c5ed64229) [Information for AI](https://beomniscient.com/ai-info/) #### Agency Services [SEO Strategy](https://beomniscient.com/services/seo-strategy/) [Generative Engine Optimization (GEO)](https://beomniscient.com/services/generative-engine-optimization/) [Programmatic SEO](https://beomniscient.com/services/programmatic-seo/) [Technical SEO](https://beomniscient.com/services/technical-seo/) [Content Production](https://beomniscient.com/services/content-production/) [Digital PR](https://beomniscient.com/services/digital-pr/) [Link Building](https://beomniscient.com/services/link-building/) [Digital Marketing Analytics](https://beomniscient.com/services/digital-marketing-analytics/) #### Content Guides [Product-Led Content](https://beomniscient.com/blog/product-led-content-strategy/) [Content Marketing Strategy](https://beomniscient.com/blog/content-marketing-strategy/) [Barbell Content Strategy](https://beomniscient.com/blog/barbell-content-strategy/) [Decentralized Content Marketing](https://beomniscient.com/blog/decentralized-content-marketing/) [Content Economics](https://beomniscient.com/blog/content-economics/) #### Company [About](https://beomniscient.com/about/) [Blog](https://beomniscient.com/blog/) [Research](https://beomniscient.com/research/) [Newsletter](https://beomniscient.com/newsletter/) [Resources](https://beomniscient.com/resources/) [Podcast](https://beomniscient.com/podcast/) [Case Studies](https://beomniscient.com/case-studies/) [Careers](https://beomniscient.com/careers/) © 2026 Omniscient Digital. 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