There’s a lot of noise out there.

From LinkedIn thought leadership to constant AI announcements to the seemingly dozens of marketing podcasts that pop up every week, there’s no shortage of information.

There is, however, a shortage of signal.

We decided at the beginning of this year to seek out signals, namely by interviewing a few dozen marketing leaders across B2B software companies. Some current clients, some VCs looking after a large portfolio of startups, some enterprise giants, some early stage startups

We analyzed the transcripts and put together this report from boots-on-the-ground marketing leaders. Get your copy today.