Field Notes

Field Notes #046: How to Communicate Your Work at an Executive Level

This might sound counterintuitive, but executive communication isn’t only important…

David KhimMay 30, 2023

Field Notes

Field Notes #045: How Brand Affinity and Authority Impact Visibility in Organic Search

Why Google Cares About Site Experience Google generates around 80%…

Alex DiazMay 25, 2023

Field Notes

Field Notes #044: Brand POV ( Part 2)

My previous Field Notes touched on why brand POV is…

Allie DeckerMay 17, 2023

Field Notes

Field Notes #043: Hard to Fake

David and I went to a live My First Million event the…

Alex BirkettMay 4, 2023

Field Notes

Field Notes #042: Unpredictable ROI from Unmeasurable Content

Something disappointing has happened in content: We became too reliant…

David KhimApril 27, 2023

Field Notes

Field Notes #041:  Balance is the Name of the AI Game

Your experiences, knowledge, and creativity are the filters through which…

Nia GyantApril 20, 2023

Field Notes

Field Notes #040: What People Say vs What They Do

For many years of my career, I worked on experimentation…

Alex BirkettApril 13, 2023

Field Notes

Field Notes #039: Brand POV Workshops (Part 1)

Four years ago, when I was working for HubSpot, I…

Allie DeckerApril 11, 2023

Field Notes

Field Notes #038: The Life-Changing Magic of Conferences

It’s tough to quantify the value of attending conferences. I…

David KhimMarch 30, 2023

Field Notes

Field Notes #037: Beyond the Blog (Hill Climbing and Holistic Growth)

You know that saying, “the average millionaire has seven streams of…

Alex BirkettMarch 26, 2023

Field Notes

Field Notes #036: A Case for Why Branding Lives in the Details

Effective branding isn’t done in grand gestures.  Your unique brand…

Allie DeckerMarch 16, 2023

Field Notes

Field Notes #035: Real-Time Reflections on Our First In-Person Team Offsite

Most of the Omniscient team has been at an offsite…

David KhimMarch 9, 2023

Field Notes

Field Notes #034: The Content ‘Mise en Place’

Friend of mine went to culinary school. We asked him,…

Alex BirkettMarch 2, 2023

Field Notes

Field Notes #033: How AI Fits Into the Content Marketing Marathon

Content marketers everywhere are talking about the impacts and implications…

Allie DeckerFebruary 23, 2023

Field Notes

Field Notes #032: Too Much Content, Not Enough Marketing

Even though it’s what the role is often relegated to,…

David KhimFebruary 16, 2023

Field Notes

Field Notes #031: How to Get Lucky

Some people think all success is luck. Some people think…

Alex BirkettFebruary 9, 2023

Content StrategyDemand GenerationField Notes

Field Notes #030: Open or Closed: The Merits of Gated Content

I love talking about gated content. For content folks, it’s…

Allie DeckerFebruary 8, 2023

Field Notes

Field Notes #029: A Skill I Wish I Learned Earlier

One key skill I wish I built earlier on in…

David KhimJanuary 26, 2023

Field Notes

Field Notes #028: Conquer Your Cringe

 A few weeks ago, I saw a tweet that landed for me. …

Alex BirkettJanuary 19, 2023

Field Notes

Field Notes #027: Content Brainstorming in a World of ‘Doing More with Less’

Marketing teams across tech are facing cut budgets and trimmed…

Allie DeckerJanuary 12, 2023

Field Notes

Field Notes #026: Drivers not Passengers

2023 is going to be a tough year for business.…

David KhimJanuary 5, 2023

Field Notes

Field Notes #025: Limiting Beliefs

One of the kindest things you can do for an…

Alex BirkettDecember 22, 2022

Field Notes

Field Notes #024: Content Marketing and the Battle for Boundaries

This week’s discussion is aimed at my fellow content marketers,…

Allie DeckerDecember 16, 2022

Field Notes

Field Notes #023: 5 Stages of a Career in Content/SEO

This time of year is always a good moment to…

David KhimDecember 8, 2022

Field Notes

Field Notes #022: It’s Prediction Season

From December 1st until January 1st, you’re at risk of…

Alex BirkettDecember 1, 2022

Field Notes

Field Notes #021: Gaining Buy-in for 2023 (+ a Thank You from Our Team)

It’s planning season, y’all. Holidays are aplenty, and the new…

Allie DeckerNovember 23, 2022

Field Notes

Field Notes #020: Is Your Marketing on Offense or Defense?

You've likely seen the news about layoffs. We can discuss at…

David KhimNovember 17, 2022

Field Notes

Field Notes #019: Patience is Overrated

How long do SEO results take?  It’s one of the…

Alex BirkettNovember 10, 2022

Field Notes

Field Notes #018: What Numbers Matter in Our World of Words?

Content marketers struggle to determine quality without quantity.  “What’s a…

Allie DeckerNovember 3, 2022

Field Notes

Field Notes #017: Hot Take: Content Marketers Report on the Wrong Metrics

What goes into creating a great content strategy? We talked…

David KhimOctober 28, 2022

Field Notes

Field Notes #016: The Hard Problem of Content Prioritization

Many prospects and clients have asked, “how do you prioritize…

Alex BirkettOctober 20, 2022

Field Notes

Field Notes #015: Topic-Led vs Story-Led Thought Leadership

The other day, a friend and I were discussing thought…

Allie DeckerOctober 13, 2022

Field Notes

Field Notes #014: Don’t Fall Into the Traffic Trap

Here’s the trap many marketers (both individual contributors and leaders)…

David KhimOctober 6, 2022

Field Notes

Field Notes #013: What ‘Content Strategy’ Actually Entails

For a bunch of word lovers, marketers can play it…

Alex BirkettSeptember 29, 2022

Field Notes

Field Notes #012: “How To” vs. “How We” Content

Here we go. The notion of "how we" vs. "how-to"…

Allie DeckerSeptember 22, 2022

Field Notes

Field Notes #011: Strategy – What Most People Get Wrong

I’ve heard the word “strategy” repeated to obliteration. Ask anyone…

David KhimSeptember 15, 2022

Field Notes

Field Notes #010: How I Identify Content Talent

What makes a good content marketer? Past results are the…

Alex BirkettSeptember 8, 2022

Field Notes

Field Notes #009: A Brief (ha!) Chat About Content Briefs

A good chunk of our jobs as marketers (or any…

Allie DeckerSeptember 1, 2022

Field Notes

Field Notes #008: How to Approach Projects You Haven’t Done Before

How do you do something you haven’t done before? As…

David KhimAugust 25, 2022

Field Notes

Field Notes #007: Indirect Costs of Content Marketing

Economics has guided a weird amount of my thinking on…

Alex BirkettAugust 18, 2022

Field Notes

Field Notes #006: How We Drum Up Winning Content Ideas

The dreaded blank page and blinking cursor—we’ve all faced it.…

Allie DeckerAugust 11, 2022

Field Notes

Field Notes #005: Automate More, Work Less

You know about marketing automation. There are dozens of tools…

David KhimAugust 4, 2022

Content MarketingField Notes

Field Notes #004: Bandit Testing Your Content Marketing

Being "data-driven" doesn’t mean you operate without creativity. It means you use…

Alex BirkettJuly 28, 2022

Field Notes

Field Notes #003: Reflecting on Leadership

Monday was my first full-time day at Omniscient Digital. Woot!…

Allie DeckerJuly 21, 2022

Content StrategyField Notes

Field Notes #002: Your Content Program During a Recession

Where does content fit in during a recession? That’s one…

David KhimJuly 14, 2022

Content MarketingContent StrategyField Notes

Field Notes #001: Content Mistakes in B2B SaaS

Coming from a B2B SaaS growth background, I think about…

David KhimJuly 7, 2022