Field Notes

Field Notes #62: A Process is Never Finished

We’ve been looking toward the future here at Omniscient. We…

Megan OttoSeptember 21, 2023

Field Notes

Field Notes #61: Is Gated Content Dead?

I love talking about gated content. For content folks, it’s…

Allie DeckerSeptember 14, 2023

Field Notes

Field Notes #60: Upping your team’s editorial quality standards 🚀

“Hire people smarter than you and get out of their…

Nia GyantSeptember 7, 2023

Field Notes

Field Notes #59: Get Over the “Cold Start” with Forcing Functions

The “cold start” is usually used to refer to an…

David KhimAugust 31, 2023

Field Notes

Field Notes #58: Aligning Content & Link Building Teams

Backlinks are one of the core building blocks of a…

Lexi CarrAugust 24, 2023

Field Notes

Field Notes #56: Singles and Doubles

You Had Me At Hello: Katzenberg’s Infamous Disney Memo Rewind…

Alex BirkettAugust 10, 2023

Field Notes

Field Notes #55: Quality is Objective

For many people, “content quality” is defined the same way…

Alex BirkettAugust 2, 2023

Field Notes

Field Notes #54: The Bandwagon Isn’t the Best

The premise of “don’t reinvent the wheel” is, “Why start…

Nia GyantJuly 26, 2023

Field Notes

Field Notes #53: The Best Way to Measure Content Program Success 🔥

Attribution models can be a contentious topic amongst marketers and…

David KhimJuly 19, 2023

Field Notes

Field Notes #52: How to Grow Your Content Team: Freelancer vs. Agency vs. In-House

In a perfect world, your employee roster consists of dedicated…

Allie DeckerJuly 13, 2023

Field Notes

Field Notes #051: Rely on the Process, Trust in the Team

A process is effective for a lot of reasons, but…

Megan OttoJuly 6, 2023

Field Notes

Field Notes #050: Why We Choose to Focus on Fewer Metrics in Link Building

You only need to make a brief stop in the…

Mason YuJune 29, 2023

Field Notes

Field Notes #049: AI Topic Generation from a Content Strategist

With the rise of any trend, there's a natural inclination…

Glenn BonaJune 22, 2023

Field Notes

Field Notes #048: The Solutionism Illusion

“If all you have is a hammer, everything looks like…

Alex BirkettJune 14, 2023

Field Notes

Field Notes #047: The Story Behind Our Unshakeable Editorial Process

Our industry was turned on its head with the introduction…

Audrey WebsterJune 7, 2023

Field Notes

Field Notes #046: How to Communicate Your Work at an Executive Level

This might sound counterintuitive, but executive communication isn’t only important…

David KhimMay 30, 2023

Field Notes

Field Notes #045: How Brand Affinity and Authority Impact Visibility in Organic Search

Why Google Cares About Site Experience Google generates around 80%…

Alex DiazMay 25, 2023

Field Notes

Field Notes #044: Brand POV (Part 2)

My previous Field Notes touched on why brand POV is…

Allie DeckerMay 17, 2023

Field Notes

Field Notes #043: Hard to Fake

David and I went to a live My First Million event the…

Alex BirkettMay 4, 2023

Field Notes

Field Notes #042: Unpredictable ROI from Unmeasurable Content

Something disappointing has happened in content: We became too reliant…

David KhimApril 27, 2023

Field Notes

Field Notes #041:  Balance is the Name of the AI Game

Your experiences, knowledge, and creativity are the filters through which…

Nia GyantApril 20, 2023

Field Notes

Field Notes #040: What People Say vs What They Do

For many years of my career, I worked on experimentation…

Alex BirkettApril 13, 2023

Field Notes

Field Notes #039: Brand POV Workshops (Part 1)

Four years ago, when I was working for HubSpot, I…

Allie DeckerApril 11, 2023

Field Notes

Field Notes #038: The Life-Changing Magic of Conferences

It’s tough to quantify the value of attending conferences. I…

David KhimMarch 30, 2023

Field Notes

Field Notes #037: Beyond the Blog (Hill Climbing and Holistic Growth)

You know that saying, “the average millionaire has seven streams of…

Alex BirkettMarch 26, 2023

Field Notes

Field Notes #036: A Case for Why Branding Lives in the Details

Effective branding isn’t done in grand gestures.  Your unique brand…

Allie DeckerMarch 16, 2023

Field Notes

Field Notes #035: Real-Time Reflections on Our First In-Person Team Offsite

Most of the Omniscient team has been at an offsite…

David KhimMarch 9, 2023

Field Notes

Field Notes #034: The Content ‘Mise en Place’

Friend of mine went to culinary school. We asked him,…

Alex BirkettMarch 2, 2023

Field Notes

Field Notes #033: How AI Fits Into the Content Marketing Marathon

Content marketers everywhere are talking about the impacts and implications…

Allie DeckerFebruary 23, 2023

Field Notes

Field Notes #032: Too Much Content, Not Enough Marketing

Even though it’s what the role is often relegated to,…

David KhimFebruary 16, 2023

Field Notes

Field Notes #031: How to Get Lucky

Some people think all success is luck. Some people think…

Alex BirkettFebruary 9, 2023

Content StrategyDemand GenerationField Notes

Field Notes #030: Open or Closed: The Merits of Gated Content

I love talking about gated content. For content folks, it’s…

Allie DeckerFebruary 8, 2023

Field Notes

Field Notes #029: A Skill I Wish I Learned Earlier

One key skill I wish I built earlier on in…

David KhimJanuary 26, 2023

Field Notes

Field Notes #028: Conquer Your Cringe

 A few weeks ago, I saw a tweet that landed for me. …

Alex BirkettJanuary 19, 2023

Field Notes

Field Notes #027: Content Brainstorming in a World of ‘Doing More with Less’

Marketing teams across tech are facing cut budgets and trimmed…

Allie DeckerJanuary 12, 2023

Field Notes

Field Notes #026: Drivers not Passengers

2023 is going to be a tough year for business.…

David KhimJanuary 5, 2023

Field Notes

Field Notes #025: Limiting Beliefs

One of the kindest things you can do for an…

Alex BirkettDecember 22, 2022

Field Notes

Field Notes #024: Content Marketing and the Battle for Boundaries

This week’s discussion is aimed at my fellow content marketers,…

Allie DeckerDecember 16, 2022

Field Notes

Field Notes #023: 5 Stages of a Career in Content/SEO

This time of year is always a good moment to…

David KhimDecember 8, 2022

Field Notes

Field Notes #022: It’s Prediction Season

From December 1st until January 1st, you’re at risk of…

Alex BirkettDecember 1, 2022

Field Notes

Field Notes #021: Gaining Buy-in for 2023 (+ a Thank You from Our Team)

It’s planning season, y’all. Holidays are aplenty, and the new…

Allie DeckerNovember 23, 2022

Field Notes

Field Notes #020: Is Your Marketing on Offense or Defense?

You've likely seen the news about layoffs. We can discuss at…

David KhimNovember 17, 2022

Field Notes

Field Notes #019: Patience is Overrated

How long do SEO results take?  It’s one of the…

Alex BirkettNovember 10, 2022

Field Notes

Field Notes #018: What Numbers Matter in Our World of Words?

Content marketers struggle to determine quality without quantity.  “What’s a…

Allie DeckerNovember 3, 2022

Field Notes

Field Notes #017: Hot Take: Content Marketers Report on the Wrong Metrics

What goes into creating a great content strategy? We talked…

David KhimOctober 28, 2022

Field Notes

Field Notes #016: The Hard Problem of Content Prioritization

Many prospects and clients have asked, “how do you prioritize…

Alex BirkettOctober 20, 2022

Field Notes

Field Notes #015: Topic-Led vs Story-Led Thought Leadership

The other day, a friend and I were discussing thought…

Allie DeckerOctober 13, 2022

Field Notes

Field Notes #014: Don’t Fall Into the Traffic Trap

Here’s the trap many marketers (both individual contributors and leaders)…

David KhimOctober 6, 2022

Field Notes

Field Notes #013: What ‘Content Strategy’ Actually Entails

For a bunch of word lovers, marketers can play it…

Alex BirkettSeptember 29, 2022

Field Notes

Field Notes #012: “How To” vs. “How We” Content

Here we go. The notion of "how we" vs. "how-to"…

Allie DeckerSeptember 22, 2022