“Half my advertising spend is wasted; the trouble is, I don’t know which half.” – Wanamaker
Whether you want to make better decisions using data, or your boss or client wants you to prove what you’re doing is actually working, configuring your digital analytics is tough.
Enter: A web analytics agency.
Web and marketing analytics agencies provide you with the data you need to create highly targeted digital marketing campaigns geared toward the right people at the right time.
This data leads to actionable insights into your customers’ preferences, browsing habits, purchase history, and more—all of which are essential to create content and search strategies that actually resonate.
Anyone can create content, but not everyone can create content that results in a direct impact on your company’s growth and ROI. That’s why it’s critical to pick an agency with appropriate analytics methodologies to collect and analyze data that can work wonders for your business’s future.
In this guide, we list the six best analytics agencies in 2024 and reasons why you might want to hire one.
The 6 best web analytics agencies in 2024
- Omniscient Digital
- Vision Labs
- Seer Interactive
- Growth Savvy
1. Omniscient Digital
Best for: Ambitious B2B companies looking to optimize their content and SEO strategies into business growth channels
Notable clients: Loom, Adobe, Jasper
While our focus at Omniscient Digital is largely on scalable content production and organic search strategy, our overarching goal is not to simply drive SERP rankings—it’s to create additional growth strategies that lead to new revenue streams. This requires a deep understanding of data analytics and thorough reporting work to properly optimize our clients’ content for maximum returns.
We excel in marketing attribution services that help internal marketing teams showcase the direct impact of their efforts on specific company goals. This makes it easier for you to prove to your leadership that your marketing efforts and budget are directly tied to the success of certain initiatives.
Additionally, our content audits continue beyond the industry standard to help you not only uncover content opportunities but prioritize them based on the highest growth potential. Gone are the days of updating content for content’s sake. You can expect these updates to directly correlate with increased leads, traffic, or both thanks to this analytical approach.
Our analytics specialists are also experts in managing companies’ transitions to Google Analytics 4 to help make year-over-year comparisons. This platform gives you better marketing data on bounce rates, the source of your web traffic, and which content pieces drove that traffic to guide your digital strategy going forward.
2. Vision Labs
Best for: Businesses looking to enhance their internal team’s skills and analytics tools
Services: Measurement strategy, website analytics, tag management, data warehousing
Notable clients: Workato, Canary, Teamwork.com
Vision Labs knows website analytics and backend data inside and out. Not only do they provide data analytics services—they also offer to train internal marketing teams that could use some help creating a more systematic approach to digital marketing.
The analytics agency’s most unique feature is its 1:1 eight-week team training program complete with live instruction, feedback, and practical hands-on assignments. This program makes Vision Labs a perfect fit for businesses that want to learn the skills they need to optimize their digital efforts and bring analytics services in house.
3. Seer Interactive
Best for: Businesses seeking a full-service digital marketing agency built on integrated insights
Services: Digital analytics, data integration, digital measurement solutions, market and business intelligence, consumer insights, platform integrations
Notable clients: TIME, Terminix, Intuit
Seer Interactive offers it all—paid media, creative, digital optimization, and more. But the thing that makes this full-service marketing agency unique is that it offers its own cloud-based data platform that enables businesses to make decisions based on actionable insights across paid and organic marketing channels.
The idea of the platform is to show your company’s content to you in the same way that Google and customers see it. Both of those audiences see paid and organic results in one experience, which is why Seer Interactive believes they should be analyzed together.
The agency utilizes both people and technology to uncover, build, and improve upon its digital marketing efforts, earning it a spot on our best analytics agencies of 2024 list.
4. Growth Savvy
Best for: Rapidly growing companies looking to use data points to scale
Services: App analytics, web analytics, GA4 transition, conversion rate optimization, data setup
Notable clients: United Nations, Wizer.me, GetUplift
Growth Savvy is a digital marketing agency driven by data, process, and psychology. The analytics team specializes in helping fledgling companies that are experiencing high rates of growth overcome two problems companies often face early on: a need for data and a need to scale.
With a roster of over 100 tech clients of varying sizes and products, Growth Savvy develops a customized solution that starts small, meets business objectives, and supplies industry-leading experts to stay up to date on all the fluctuations in the world of web analytics.
Because of Growth Savvy’s homed-in mission to help businesses achieve a higher ROI through web analytics, advertising, and conversion rate optimization, we consider them to be among the best analytics agencies this year.
Best for: Businesses looking for a technology partner across popular marketing, CRM, and ecommerce apps
Services: AI consulting, business intelligence consulting, media optimization, data visualization, reporting, web analytics
Notable clients: Boxed Water, Navistar, DuPont
OneMagnify is a performance analytics agency working at the intersection of marketing, technology, and analytics. Its three aims are to accelerate business growth, amplify real-time results, and differentiate clients from their competitors.
The thing that makes OneMagnify stand out when it comes to analytics is its versatility across common martech apps, such as HubSpot, Salesforce, Google Tag Manager, Adobe Analytics, Android, WooCommerce, and more. The agency also delivers platform-customized application tools, cloud-based public/private hosting, and data security, making it a well-rounded option when it comes to technology services and analytics tracking.
Outside of its tech solutions, OneMagnify also offers services across brand experience, customer loyalty and incentives, web development, and UX design.
Best for: Mid- to large-sized businesses seeking deep digital analytics knowledge and consulting
Services: Marketing analytics, A/B testing & experimentation, analytics strategy, automated reports, data visualizations, martech platform integration
Notable clients: Kroger, Sephora, Williams-Sonoma, Inc.
With a name like Evolytics, which is short for “evolving analytics,” you can expect expert data collection and optimization at the heart of this company’s services. Evolytics is an analytics agency and consulting firm that focuses solely on data, automated reporting, and platform implementation to bring you actionable insights from your marketing, IT, and sales efforts.
One thing that makes Evolytics unique is that it can also help you build and develop the analytics technology you need for better data analysis. This agency centers heavily around the tech and science side of analytics, which makes it a great option for businesses that need more in-depth technology solutions.
Aside from marketing analytics, Evolytics also offers product analytics, business analytics, customer care analytics, and more, earning itself a surefire spot as a top analytics agency on our 2024 list.
What to consider in your search for the best analytics agency for you
There will never be one single best analytics agency for every business, and that’s OK. Some analytics agencies may place more emphasis on the technology side than you need, while others may focus more on how to use your collected data more effectively.
While the best agency choice for you might not be the best analytics company for your competitor down the street, there are some tell-tale signs that you need to bring in some sort of outside help. Here are a few ways to determine whether it’s time to find a marketing analytics partner.
Signs it’s time to hire an analytics agency
- You’re not getting the results you want.
- You have a lot of key stakeholders in the mix.
- You’re trying to place more value in data-driven decision making.
- You have internal talent or resource gaps.
- You don’t know what to do with the data you have.
Poor marketing results
We’d venture to say the main reason companies choose to hire an analytics agency is because they’re not getting the marketing results they need.
For example, you may feel stuck with a stagnant ROI from your digital marketing campaigns no matter how many times you adjust your CTAs and messaging. Or, you might be seeing declining engagement and feel unsure of where you’re going wrong.
Analytics agencies are great at playing detective when it comes to uncovering the roots of poor marketing results. The best way to turn your results around is to get the right data-backed marketing strategy in place.
If you’re responsible for delivering reports to 15 departments, four VPs, and six sub-brands that all need individualized reporting, hiring an analytics agency is a no-brainer.
Not only is it a challenge to stay on top of all the data needed by different people—it’s also a huge time suck that could instead be spent brainstorming ways to optimize campaigns that elevate your brand.
Data-driven decision making
If your marketing resolution this year was to make more strategic decisions informed by data, then bringing in an analytics agency is your best path forward. Unless you have an analytics team in house with availability to help take the guesswork out of your campaigns and offer consistent direction, an agency partner is the way to go.
Lack of in-house resources
Speaking of in-house experts, you’ll want to bring in a marketing analytics expert to help drive your data-informed decisions if you don’t have anyone on your marketing team whose focus is on analytics. Or, maybe you have some analysts whose work spans multiple departments, making dedicated analysis time virtually non-existent.
We all know marketers are asked to wear enough hats as it is. If analytics is something you have the ability to hand off, take advantage of that opportunity!
We often hear of companies that excel in collecting their own data. But the challenge comes when they don’t know how to use the available data to their advantage.
Data doesn’t mean much if you can’t pick out takeaways to better your marketing strategy going forward. If you feel like your analytics are going to waste, enlist the help of an analytics company.
All analytics agencies have different focuses, metrics, and KPIs, which means there’s no one-size-fits-all solution. But if you’re looking for a stellar analytics agency that has proven technical chops and the ability to put your marketing insights to work, you’d be well positioned to go with any of the marketing agencies on this list.
We hope this guide helps you narrow down your search across the world wide web. And, if you’re looking for more information or aren’t quite sure where to start, book a strategy call with us. We’ll help you determine if Omniscient Digital may be a good fit or point you in the right direction.