How we produce bookmarkable content at scale
We believe that content should be written with a clear purpose and business intent.
Each piece of content produced should contribute to the overall content marketing strategy.
We don’t just write articles; we drive business growth.
To do that, we engage in a five-step framework that keeps your KPIs in mind:
1. Design a content strategy that indexes on your strengths
You can’t copy and paste your competitor’s playbook. Their strengths and resources are different from yours.
We build custom content strategies that index on unique assets like your product strategy, subject matter expertise, brand point of view, and desired ROI windows.
2. Design foolproof content briefs
A content brief provides a writer with all of the information needed to write a piece that ranks, drives traffic, drives conversions, and perhaps most importantly, resonates.
It includes product tie-ins, subject matter experts’ quotes, brand angles, and competitive gaps and insights.
3. Write best-in-the-world content
We produce high-quality content that resonates with your audience and builds you a content moat, setting you apart as a leader in your industry by providing unique and memorable content.
Each piece is baked with the right SEO best practices and topped off with your brand point-of-view and interwoven with quotes from the subject matter expert interviews we conduct.
The end result is content only your brand can produce.
4. Repurpose and distribute
Each piece of long-form content is repurposed into short-form formats that reach your target audience where they’re already hanging out online.
Whether that’s LinkedIn, Twitter, your email newsletter, Quora, or another channel, we help you give the content a short-term traffic boost.
5. Revise and optimize
As your business grows, your content requirements and goals evolve to match. We’ll work with you as needed to adapt the content strategy accordingly.
We learn as we go, leaning on content marketing analytics and custom reporting dashboards to prove we’re driving results.