How we produce bookmarkable content at scale

We believe that content should be written with a clear purpose and business intent.

Each piece of content produced should contribute to the overall content marketing strategy.

We don’t just write articles; we drive business growth.

To do that, we engage in a five-step framework that keeps your KPIs in mind:

1. Design a content strategy that indexes on your strengths

You can’t copy and paste your competitor’s playbook. Their strengths and resources are different from yours.

We build custom content strategies that index on unique assets like your product strategy, subject matter expertise, brand point of view, and desired ROI windows.

2. Design foolproof content briefs

A content brief provides a writer with all of the information needed to write a piece that ranks, drives traffic, drives conversions, and perhaps most importantly, resonates.

It includes product tie-ins, subject matter experts’ quotes, brand angles, and competitive gaps and insights.

3. Write best-in-the-world content

We produce high-quality content that resonates with your audience and builds you a content moat, setting you apart as a leader in your industry by providing unique and memorable content.

Each piece is baked with the right SEO best practices and topped off with your brand point-of-view and interwoven with quotes from the subject matter expert interviews we conduct.

The end result is content only your brand can produce.

4. Repurpose and distribute

Each piece of long-form content is repurposed into short-form formats that reach your target audience where they’re already hanging out online.

Whether that’s LinkedIn, Twitter, your email newsletter, Quora, or another channel, we help you give the content a short-term traffic boost.

5. Revise and optimize

As your business grows, your content requirements and goals evolve to match. We’ll work with you as needed to adapt the content strategy accordingly.

We learn as we go, leaning on content marketing analytics and custom reporting dashboards to prove we’re driving results.

We’re focused on the end goal: revenue

Driving revenue with content starts with strategy. In executing high-velocity content campaigns, we can weave your product and contextual calls-to-action throughout the content to guide the reader to your product.

This results in blog posts that convert higher than product landing pages.

We align ourselves with your content marketing goals to produce content that actually drives traffic to your site, generating leads and resulting in revenue.

We’re your content growth partner

We’re focused on producing content that has business impact. To do that, we operate like an in-house content team, providing regular reporting, implementing your feedback, and adapting as your business grows.

We can help you build out the foundations of your burgeoning program, or we can help you scale content to hundreds of posts per month and beyond.