How We Do It
We move through a five-step process:
- Align on your business goals and challenges preventing you from reaching them
- Technical audit of website
- Document all potential fixes and action items
- Prioritize action items by level of effort and potential impact
- Present recommended actions
Align on your business goals
All our efforts start with understanding your goals and the challenges preventing you from reaching them. Without that context, we might jump from one tactic to the next with no direction.
Conduct technical audit of the website
We review your website performance, architecture, content, linking architecture, and structured data. Some examples of what we look for:
- Site indexation and crawlability
- Site map review
- Internal linking structure
- 404s and redirect errors
- Canonical tags
- Title and URL optimization
Document all potential action items
We document all the potential changes that could be made to get a full view of issues.
Prioritize action items
Rather than give you a massive list of fixes with no guidance, we do the prioritization for you so you can focus on the most impactful work.
Our deliverable includes a concise list of opportunities that are most likely to have the biggest impact on your organic traffic.
We prioritize these action items based on level of effort and potential impact.
(We won’t recommend you update meta descriptions on all your pages.)
Present recommended actions
Our recommendations focus on the 20% of improvements that are most likely to generate the most impact to get you closer to your goals.
We provide guidance and recommended methods for implementation so you can get straight to work instead of trying to comprehend an unactionable spreadsheet.