Omniscient Office Hours

Driving Growth Through Content & SEO

Join us for two hours and spend time with three practitioners who are growing companies with content and SEO. You’ll learn their strategies and how you can apply them in your job.

August 18, 2021 at 11:00 EDT

Register below for free.

To build a business that grows sustainably, you need organic traffic

You can’t control whether or not your product goes viral, but you can control whether your website and product get discovered on Google.

Businesses have built sustainable growth channels with SEO-informed content as part of their customer acquisition strategy.

That begs some questions:

  • How do you compete on SEO with more reputable sites?
  • How do you create SEO-informed content that matches what people are looking for?
  • How do you create a holistic SEO and content strategy that aligns with business growth (not just traffic growth)?

SEO has become a necessity for building a sustainable business. Let’s find out how you can turn content and SEO into a growth channel.

The lineup

Strategists and practitioners growing businesses with content and SEO

John-Henry Scherck

John-Henry Scherck

Owner & Principal Consultant, Growth Plays

John-Henry Scherck is the owner & principal consultant behind Growth Plays, a B2B content strategy and SEO consultancy based in Los Angeles. Growth Plays works with marketing leaders and investors to plan, build and refine content-led growth marketing initiatives using a common sense approach.

Nadya Khoja

Nadya Khoja

Head of Content Strategy, Boast.AI

Experienced Head Of Marketing with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Microsoft Word, Sales, Adobe Creative Suite, and Event Management. Strong marketing professional with a Master of Digital Media focused in Digital Communication and Media/Multimedia from Ryerson University.

Andy Crestodina

Andy Crestodina

Co-founder & CMO, Orbit Media Studios

Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago.

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.


11:00am EDT

The content-driven ABM strategy: How to use research-backed content to fill the pipeline

Andy Crestodina

Lessons learned from one ABM practitioner, after several false starts, duds and flat results, we have cracked the code and we’re ready to share how we did it. This session answers the following questions:

– What content makes key accounts want to click?
– Which format for content brings you closest to your prospect?
– What does 1×1 automated outreach actually look like?
– How to follow up with an irresistible offer?

After this session, you’ll forget quantity and focus on the quality. That’s the quality of the content, the visitor and that one desired outcome: hearing ‘yes’ on that final phone call.

Bonus: The last few minutes of this session show the actual ROI of the effort. Hours in and dollars out!

11:30am EDT


Nadya Khoja

12:00pm EDT

Mapping Your Purchase Journey to Content and Keywords for B2B SaaS

John-Henry Scherck

Learn the difference between product-led and content-led SEO, and why content-led SEO is a great match for companies executing a PLG motion. Get a framework for approaching content-led SEO for B2B SaaS that maps keywords and content to the buyer journey.

Sign up for free

Omniscient Office Hours are 100% free. If you can’t make it live, we’ll send you the recordings.