About Omniscient Digital

Omniscient Digital is an organic growth agency that works with ambitious B2B brands to drive business growth through SEO, AI search, and content programs.

Our leadership team has led SEO, growth, and content initiatives at B2B software companies like HubSpot, Shopify, and Workato.

We’ve developed and executed growth strategies for these companies while in-house and have since helped build organic growth programs for companies like Jasper, SAP, TikTok, Order.co, Asana, Loom, and Hotjar.

We’re anchored by three core concepts.

  1. SEO and content drive business outcomes. We build organic growth programs targeting meaningful KPIs like qualified leads, pipeline and revenue in addition to traffic and channel saturation.
  2. Filter the noise, move the needle. There are unlimited things you can do, but time and resources are finite. We leverage data, strategic alignment, and cross-functional expertise to prioritize the small percentage of actions that have the largest impact on your revenue. We commit to learning and iterating, indexing on your unique and hard-to-fake competitive advantages.
  3. Together, we deliver. All too often, Google Drives are graveyards of beautifully designed slide decks, comprehensive “audits,” and article drafts. Instead of acting as a task factory or assembly line, we integrate ourselves into your team and operate as an extension. Expect a sparring partner and strategic voice keeping each other accountable to your organic growth goals.

Want to learn how we operate as a company? Learn about our principles.

The Team

The people behind Omniscient Digital. Interested in joining us?

Founders

alex birkett
Co-founder, CRO

Alex Birkett

New York, USA

Alex is co-founder of Omniscient Digital. Previously, he was Senior Manager of Experimentation at Workato and Senior Growth Marketing Manager at HubSpot. He lives in Brooklyn, NY.

allie decker omniscient digital
Co-founder, CCO

Allie Konchar

Illinois, USA

Allie is a co-founder of Omniscient Digital. Previously, she was Senior Content Manager at Shopify, Head of Content at Kloudio, and Content Marketing Manager at HubSpot. She lives in Chicago, IL.

david ly khim
Co-founder, CEO

David Ly Khim

Massachusetts, USA

David is co-founder of Omniscient Digital. He previously served as Head of Growth at People.ai and growth product manager at HubSpot, where he worked on new user acquisition initiatives on the marketing and product teams. He lives in Boston, MA.

Growth Strategy & SEO

Team Lead, Organic Growth Strategy

Quincy Smith

Croatia

Quincy brings 10+ years of SEO and marketing experience across SaaS, Fintech, Edtech, and Femtech. He thrives on data-driven growth and spends his time between the US and EU—when he’s not perfecting his espresso game.

Senior Organic Growth Strategist

Jillian Baxter

Pennsylvania, USA

Jillian is an Organic Growth Strategist based in Philadelphia, Pennsylvania. A proud generalist with backgrounds in magazine editorial, financial leadership on political campaigns, and organic content strategy, she ideates content that steers the ship toward achieving strategic marketing objectives, no matter how challenging.

Organic Growth Strategist

Ligia Loterio

Brazil

Brazilian, born and raised in São Paulo. Before joining Omniscient, Ligia managed the SEO team at uSERP, an SEO marketing agency. Her past experience includes SEO strategy for global brands, content development and management for healthcare news websites and magazines, and teaching ballet and jazz. She earned her BA in Journalism.

Organic Growth Strategist

Lucas Mueller

Brazil

Organic Growth Strategist

Begum Kaya

Türkiye

Begüm is an Organic Growth Strategist at Omniscient Digital, helping B2B SaaS companies build focused, data-informed growth programs. She brings experience across the US, UK, EU, and Japan and has a background in strategy, technical SEO, and analytics. She’s currently exploring how machine learning can support smarter, more efficient growth work.

Alberto Moreno
Organic Growth Analyst

Alberto Moreno

Ireland

Alberto brings experience in both on-page and off-page SEO supporting B2B software companies with SEO and link-building strategies. Outside of work, he enjoys hobbies like traveling, reading, and self-improvement

Organic Growth Analyst

Sergio Quinonez

Germany

Sergio brings 8+ years of experience in SEO and digital marketing, driving organic growth for SaaS brands in NAM and EMEA. He combines technical SEO expertise with data-driven strategy to improve visibility, conversions, and long-term performance. Outside of work, he enjoys fitness vibe coding apps, and experimenting with automation and AI.

Organic Growth Analyst

Antonis Dimitriou

Greece

Antonis Dimitriou is an SEO specialist from Greece, focusing on SaaS SEO. He was formerly the SEO Lead at Minuttia, where he helped drive millions of dollars in sign-ups for B2B SaaS companies. Antonis is trained in Semantic SEO and loves combining insights from patents and academic papers with “business-led” SEO initiatives to help SaaS companies grow their bottom-line. Antonis is also an instructor at Knowcrunch, a well-known private digital marketing institution in Greece where he teaches SEO to aspiring digital marketers.

Director, Organic Growth Strategy

Ben Major

United Kingdom

Ben has spent the last 10 years of his career agency-side, previously leading SEO and Operations at Skale, where he was employee #1. He also ran a relatively successful side business as an independent growth consultant, acting as a trusted advisor for companies in a wide range of sectors.

When he’s not running the muddy trails of the Cotswolds with his Golden Retriever Colman or talking in the third person, Ben is an avid BJJ practitioner/junior coach, an amateur guitarist and an extremely amateur golfer.

Editorial Strategy & Creative

Team Lead, Editorial

Sydney Triggs

Spain

Sydney is an Editorial Leader at Omniscient Digital.

She’s spent the last 8 years living in Spain, but she’s originally from North Vancouver, Canada. She speaks fluent English, Spanish, and French.

She’s been working in content marketing for nearly a decade, mostly in agency environments (previous Flying Cat Marketing, Skale), and has taken on writing, editing, consulting, strategy, and leadership roles. Before that (in her previous Canadian life), she worked as an academic researcher, teacher, and museum worker.

Editorial Lead

Brandon Farestad

Oregon, USA

Brandon brings over a decade of diverse content creation, strategy, and operational experience to the editorial team. Before arriving at Omniscient, he was the content team lead at Spinutech, where he helped clients across numerous industries develop effective digital strategies. With a background in creative writing and UX/UI, he’s passionate about combining storytelling with data-driven insights to create lasting results.

Catherine McNally
Editorial Lead

Catherine McNally

Utah, USA

Catherine McNally is an Editorial Leader at Omniscient Digital. She has worked as a Managing Editor and writer for AllAboutCookies.org, Reviews.org, Coupons.com, “Venture” magazine. Catherine loves learning new things, ranging from web design and coding to languages and art. Speaking of languages, she is passionate about traveling and lived in Okinawa, Japan for three years.

Editorial Lead

Jamie Garcia

Oregon, USA

Originally from Santa Fe, NM, Jamie traded sunshine for (mostly) rainy skies and lush greenery after relocating to the PNW in 2023. Before joining Omniscient, Jamie managed editorial production and content strategy for healthcare, financial services, and B2B/SaaS clients at Skyword (a content marketing agency). Her other experience includes copywriting for an advertising agency, content development and management for a cooking website, and teaching English as a second language in Japan. Jamie earned her BA in journalism and minored in dance performance.

Editorial Lead

Sam Abrahams

Mexico

Sam grew up in London and, for a long time, taught English as a second language. Then he moved abroad, lived in countless cities (well, four), and began working as a writer and editor.

Now, Sam lives in Guadalajara, Mexico with his wife, son, and dog. And he’s been an editorial lead in SEO and B2B SaaS for over 10 years.

Sofia Bogunovic omniscient digital
Editorial Lead

Sofia Bogunovic

Spain

Sofia has been working in editorial, strategy, and branding for the last 8ish years. She’s been a freelancer since mid-2023, and before that, led Brand Content at TravelPerk (recently rebranded to Perk). Outside of work, Sofia loves playing tennis (she loves most sports, really), doing yoga, hanging out with my fluff-monster dog, reading, going to the cinema, travelling, and getting very nerdy about history.

Outreach & Digital PR

Manager, Outreach

Cass Rosas

Canada

Cass leads the SEO outreach team at Omniscient Digital. She previously worked in the SEO team at Porch.com as a Content Marketing Team Lead, specializing in developing content strategy and leading the link-building and outreach efforts. She’s based in Calgary, Canada.

Adriana Centeno omniscient digital
Outreach Specialist

Adriana Centeno

Spain

Adriana is an Outreach Specialist with over four years of experience in client management, partnership development, and cross-functional collaboration. Originally from Venezuela and now based in Madrid, she brings a creative spirit to everything she does. Outside of work, you can find her dancing, curating playlists, skating, or capturing moments with her trusted camera.

Outreach Specialist

Bernard Aguila

Philippines

Bernard Aguila is an Outreach Specialist at Omniscient Digital. He manages guest post production, outreach campaigns, and link-building. He’s based in Cebu, Philippines.

Outreach Specialist

Catalina Verdea

Romania

Outreach Specialist

Natalia Velez

Mexico

Natalia Velez is an Outreach Specialist based in Hermosillo, Sonora, Mexico. She began her career as a Prospector at Porch.com. Outside of her professional life, Natalia enjoys spending time with family, watching movies, staying active at the gym, and playing board games. She values honesty, respect, and open communication, and always strives to build strong, collaborative relationships with those she works with.

Client Success

Account Manager

Kirsten Alescio

New York, USA

Kirsten is an Account Manager at Omniscient with 4+ years of experience in B2B account management. She earned her master’s degree in PR and Communication from Sacred Heart University and previously worked at Amsive, an agency recognized as SEO Agency of the Year in 2025. Originally from a small beach town on the Jersey Shore, she’s now based in Lower Manhattan. As a former Division I lacrosse player, Kirsten approaches her work with a collaborative mindset rooted in teamwork, communication, and accountability.

bailey musto omniscient digital
Account Manager

Bailey Musto

California, USA

Client Operations

Financial Controller

Brian Rauth

New Jersey, USA

Talent Lead

Kayla Meyer

California, USA

Operations Manager

Leila Rebizzi

Brazil

Leila, a Project Manager based in São Paulo, Brazil, boasts a diverse background, including project, people, and product management roles at Pfizer, Abbot, Omron, and Bairesdev. Beyond her professional life, she is passionate about traveling and exploring diverse culinary experiences. Leila values organization, open communication, and teamwork, continuously seeking growth and collaboration in her professional journey.

Operations Assistant

Lucía Torres

Argentina

Content Engineer

Nia Gyant

California, USA

Nia Gyant is an Editorial Lead-turned-Content Engineer at Omniscient with roots as B2B SaaS content writer and an affinity for martech. She specializes in producing product-led content that generates leads and revenue and loves tackling thought leadership projects on rapidly evolving topics like AI. She lives in San Diego, CA.

Editorial Operations Manager

Charlotte Sears

New Mexico, USA

Where our team is based

Our team is distributed around the world.

Join the team

You’re going to learn more and have more responsibility working with us than you would at a bigger company.