Omniscient Digital is a premium content marketing agency that helps B2B software companies turn content into a growth channel.
Our team has worked in content, SEO, growth, analytics, and leadership roles at B2B software companies like HubSpot, Shopify, and Workato and ran large-scale editorial processes at companies like Backcountry and Clearlink.
We’ve developed and executed growth strategies for these companies and now we’re helping other B2B software companies build winning content strategies that translate into business results.
We’re anchored by three core concepts.
- Content marketing is a growth channel and should be tied to business metrics like leads, pipeline, and revenue in addition to traffic.
- Absurdly high-quality content is a strategic moat that is very difficult to compete with. We pour time and resources into producing the best content so your competitors won’t be able to copy you easily.
- There’s always a smarter way of doing things. We’re constantly learning and tweaking our processes to maximize results for clients and make it easier to work with us while maintaining a high bar for quality.
Learn about our principles.
David is co-founder of Omniscient Digital. He previously served as Head of Growth at People.ai and growth product manager at HubSpot, where he worked on new user acquisition initiatives on the marketing and product teams. He lives in Boston, MA.
Alex is co-founder of Omniscient Digital. Previously, he was Senior Manager of Experimentation at Workato and Senior Growth Marketing Manager at HubSpot. He lives in Brooklyn, NY.
Allie is co-founder of Omniscient Digital. Previously, she was Senior Content Manager at Shopify, Head of Content at Kloudio, and Content Marketing Manager at HubSpot. She lives in Chicago, IL.
Allie’s recommendations:
- Favorite Long Game episode: Kitchen Side: The Ultimate Imposter Syndrome Episode
Sam manages our editorial process and output. Previously, he was Content Director at backcountry.com and Editor in Chief at fi’zi:k cycling, He lives in Park City, Utah.
Nia Gyant is a B2B SaaS content writer with an affinity for martech. She specializes in writing product-led content that generates leads and revenue and loves tackling thought leadership projects on rapidly-evolving topics like AI. She lives in San Diego, CA.
Nia’s recommendations
- Favorite Long Game episode: Spark Creativity and Generate Memorable Content with Ryan Law
Audrey joined Omniscient’s editorial team in early 2023. She’s the proud mother of a grumpy cat and “supermut” pup. She enjoys reading, traveling, writing, being outdoors, and gardening and lives in Portland, OR.
Audrey’s recommendations
- Favorite Long Game episode: Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity
Megan is a Copy Editor at Omniscient Digital. She works directly with writers to ensure content quality and assist in editorial operations. Megan lives in Denver, Colorado and spends her free time outdoors exploring the Rockies or curled up inside with a good book.
Megan’s recommendations
- Favorite Long Game episode: The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)
Alexia Carr is a Content Growth Strategist based out of Phoenix. Her background in SEO and content has helped her strategize and create content that supports users at every stage of their journey, from discovery to decision.
Lexi’s recommendations
- Favorite Long Game episode: AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper
- Favorite Field Notes: #044: Brand POV (Part 2)
- Favorite blog post: 19 Essential Content Strategy Books (Recommended by Actual Content Strategists)
Alex is a strategist at Omniscient with a mind that reaches beyond content. He guides his client through strategic and tactical challenges that impact their bottom line. Alex is originally from Miami, Florida but is currently based in Spearfish, South Dakota.
Alex’s recommendations
- Favorite Field Notes: Field Notes #045: How Brand Affinity and Authority Impact Visibility in Organic Search
Favorite Long Game episode: How to Level Up as a Growth Marketer with Joe Lee (Ontra)
Bernard Aguila is an SEO Outreach Specialist at Omniscient Digital. He manages Guest Posts production, outreach campaign, and link-building. He’s based in the Phillipines.
Cass is an outreach specialist at Omniscient Digital. She previously worked in the SEO team at Porch.com as a Content Marketing Team Lead, specializing in developing content strategy and leading the link-building and outreach efforts. She’s based in Mexico City.
Cass’s recommendations
- Favorite Long Game episode: Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
Mason manages our link-building outreach team and is a Senior SEO Specialist at ClickUp. In his former career, he was a concert violinist of the Omer Quartet, where he toured worldwide, performed in venues such as Carnegie Hall and Kennedy Center, and taught classes at the Yale University School of Music. His obsession with technology and growth was vividly defined after developing a wildly successful funnel marketing strategy to grow a music studio from scratch and helping 30+ musicians to build their own. He’s based in Chicago, IL.
Chennee is responsible for supporting the operations and assisting the team in various ways. As someone who lives in the Philippines, she loves to spend and enjoys her time on the pristine beaches in the country.
Chennee’s recommendations
- Favorite Long Game episode: Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
Where our team is based
Our team is distributed around the world.
Join the team
You’re going to learn more and have more responsibility working with us than you would at a bigger company.