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Learn the content strategy frameworks driving growth for B2B software businesses

We’ve worked on content strategies for companies like Jasper, Order, Hotjar, and more. Now we’re teaching everything we know.

I leveraged what I learned from the course in nearly every job interview for a Director of Content Role. I made it to multiple final rounds before finally accepting my dream job offer.

Jen (Stefancik) Brault Director of Social Media & Influencer Marketing, Guild Education

Student Testimonials

What students have to say.

This course gets tactical and in-depth about how to win at content. It's better than other courses because it connects the dots on all the content marketing concepts. Now I can execute my own content strategy without an expensive agency!”

Boun Vilailath

“I learned more about content marketing in this course than I have at any expensive conferences. I learned things I didn't realize I needed to know about content marketing.”

Mattison Merritt

The Curriculum

Here’s what you’ll learn in this course.

Content Audit

Learn how to review your website and competitors to find opportunities for you to grow relevant traffic.

Content Economics

Understand the difference between cheap and expensive content, and which type to create at your growth stage.

Product-Led Content

Develop a framework around content that converts readers into leads and customers.

Buzzworthy Content

Get the blueprint to create content that generates backlinks.

Keyword Research

Everyone says to do keyword research, we’ll teach you exactly how we do it and show you the tools we use.

Barbell Strategy

Taking a page out of financial portfolio strategy, you’ll learn how to diversify your content portfolio.

Build a Content Roadmap

Get the process and templates we use to prioritize the most important content to create.

Editorial Calendar

Get our editorial calendar template and follow the process our Head of Content uses to manage a team of writers.

Your Instructors

Here’s who you’ll learn from.

david ly khim

David Ly Khim


Alex Birkett


Allie Decker

Head of Content

Irina Nica

Head of Outreach

Learn all our processes and frameworks

Visit the enrollment page to get more details.

30-day money back guarantee.