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Field Notes

Field Notes #047: The Story Behind Our Unshakeable Editorial Process

Our industry was turned on its head with the introduction…

Audrey WebsterJune 7, 2023

Building Partner Programs and The Value of Being a Generalist with Barrett King

Podcast

Building Partner Programs and The Value of Being a Generalist with Barrett King

Partnerships can make or break a business. In this episode,…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimJune 7, 2023

How Constraints Force Focus in Marketing, Becoming a First-Time Manager, and Anti-Specialization for a Diverse Marketing Career with David Fallarme

Podcast

How Constraints Force Focus in Marketing, Becoming a First-Time Manager, and Anti-Specialization for a Diverse Marketing Career with David Fallarme

Have you ever felt lost in your career, unsure of…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimJune 2, 2023

Content Marketing Strategy

19 Essential Content Strategy Books (Recommended by Actual Content Strategists)

Content strategy is one of the most overlooked skills in…

Nick WaghornJune 1, 2023

Finding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily Kramer

Podcast

Finding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily Kramer

Are you looking for some valuable insights on marketing and…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimMay 31, 2023

Field Notes #046: how to communicate your work at an executive level

Field Notes

Field Notes #046: How to Communicate Your Work at an Executive Level

This might sound counterintuitive, but executive communication isn’t only important…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimMay 30, 2023

Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society

Podcast

Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society

The marketing world is being impacted by AI advancements and…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimMay 26, 2023

Field Notes

Field Notes #045: How Brand Affinity and Authority Impact Visibility in Organic Search

Why Google Cares About Site Experience Google generates around 80%…

Alex DiazMay 25, 2023

Content Strategy SEO

Omni Memo: Thoughts On Google and Gen AI [+ Our Recommendations]

On May 10th, Google announced a new version of their…

Allie DeckerMay 25, 2023

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