What We Learned from Building Our Reddit Engagement Program AI SearchStrategy What We Learned from Building Our Reddit Engagement Program Reddit wasn't on most B2B marketing roadmaps 2 years ago.…Allie KoncharMay 14, 2026
AI Citation Briefs: A Repeatable Workflow for Your SME Content Strategy Content Strategy AI Citation Briefs: A Repeatable Workflow for Your SME Content Strategy Learn how to build a repeatable SME content strategy using…Cassandra RosasMay 13, 2026
Cited, not clicked: The new math of AI traffic Field NotesSEO Cited, not clicked: The new math of AI traffic The first sign that something was wrong came from a…Ligia LoterioMay 1, 2026
AI Search FAQs Field NotesSEO AI Search FAQs I recently did a webinar with Jason Widup, Rahul Jain, and Josh Budman from…Alex BirkettApril 16, 2026
Who’s auditing the auditors? Field NotesSEO Who’s auditing the auditors? Here's the moment it usually starts. A leadership team is…Ben MajorApril 10, 2026
Kitchen Side: The GEO Gold Rush Problem PodcastSEO Kitchen Side: The GEO Gold Rush Problem Listen to the podcast: In this Kitchen Side episode, Alex…Alex BirkettApril 8, 2026
Where the Puck Is Going in AI Search Field NotesSEO Where the Puck Is Going in AI Search You’ve managed to automate it all away. Now what? By…Alex BirkettApril 3, 2026
Costly Signaling and Unreasonable Hospitality Field NotesSEO Costly Signaling and Unreasonable Hospitality We recently ran into a little headache. A very small…Alex BirkettMarch 26, 2026
Revisiting the Barbell Strategy for the AI Era Field NotesSEO Revisiting the Barbell Strategy for the AI Era A barbell: two heavy ends connected by a thin bar.…Alex BirkettMarch 20, 2026