The research flywheel Field NotesSEO The research flywheel I’m a talker. I talk to VCs, CMOs, SEOs, and…Alex BirkettJune 25, 2026
What 30+ B2B Accounts Saw in May Field NotesSEO What 30+ B2B Accounts Saw in May May was a month of two forces pulling in opposite…Allie KoncharJune 22, 2026
Probability Engineering Field NotesSEO Probability Engineering In probability theory, the urn model is one of the oldest and…Alex BirkettJune 5, 2026
The Post-Channel Marketer Field NotesSEO The Post-Channel Marketer In the fall of 2014, Steve Kerr inherited a Golden State…Alex BirkettMay 28, 2026
Patterns in the Clouds Field NotesSEO Patterns in the Clouds I’m a big “sky guy.” You know, when you look…Alex BirkettMay 21, 2026
Cited, not clicked: The new math of AI traffic Field NotesSEO Cited, not clicked: The new math of AI traffic The first sign that something was wrong came from a…Ligia LoterioMay 1, 2026
AI Search FAQs Field NotesSEO AI Search FAQs I recently did a webinar with Jason Widup, Rahul Jain, and Josh Budman from…Alex BirkettApril 16, 2026
Who’s auditing the auditors? Field NotesSEO Who’s auditing the auditors? Here's the moment it usually starts. A leadership team is…Ben MajorApril 10, 2026
Where the Puck Is Going in AI Search Field NotesSEO Where the Puck Is Going in AI Search You’ve managed to automate it all away. Now what? By…Alex BirkettApril 3, 2026