Game of Inches Field NotesSEO Game of Inches I’ve created many reports, and I’ve reviewed many reports. These…Alex BirkettOctober 22, 2026
The Elegant Mathematization of AEO Field NotesSEO The Elegant Mathematization of AEO I was reading James Webb Young’s How to Become an…Alex BirkettOctober 8, 2026
Cold Inbound Field NotesSEO Cold Inbound The promise of inbound marketing was that it could win…Alex BirkettSeptember 24, 2026
The Double-Edged Sword of Incumbency Field NotesSEO The Double-Edged Sword of Incumbency Bob Dylan walked onto the stage at the Newport Folk…Alex BirkettSeptember 11, 2026
Marginal Analysis Field NotesSEO Marginal Analysis In economics, there are many questions that sound obvious but…Alex BirkettSeptember 10, 2026
Listening to the Market Field NotesSEO Listening to the Market In 1923, a psychologist named Daniel Starch founded a company to answer…Alex BirkettAugust 27, 2026
In AEO, Being a Brand Is the Point Field NotesSEO In AEO, Being a Brand Is the Point Follow me for a minute of inside baseball: I recently…Alex BirkettAugust 20, 2026
Self Reported Attribution for AEO Field NotesSEO Self Reported Attribution for AEO Hey you, quick question: How did you hear about this…Alex BirkettAugust 6, 2026
What 30+ B2B Accounts Saw in June Field NotesSEO What 30+ B2B Accounts Saw in June Last month, we left you with a three-part prediction: June…Allie KoncharJuly 23, 2026