Influence Field NotesSEO Influence I had double dinner with a friend and fellow agency…Alex BirkettNovember 4, 2025
How to Move Fast Field NotesSEO How to Move Fast It’s folk wisdom that a startup’s only real advantage is…Alex BirkettNovember 4, 2025
Whiplash Field NotesSEO Whiplash Have you heard of Pithole City? It’s known as the oil…Alex BirkettOctober 2, 2025
LLM optimization tactics Field NotesSEO LLM optimization tactics Alright, so AI is leading us to the new frontier of…Alex BirkettSeptember 13, 2025
Sales and SEO Alignment Field NotesSEO Sales and SEO Alignment I was (relatively) early on a few things: Ice baths…Alex BirkettSeptember 8, 2025
Prompt Volume Field NotesSEO Prompt Volume In the beginning was the keyword. The keyword – the…Alex BirkettAugust 6, 2025
Brand Gravity Field NotesSEO Brand Gravity When your brand appears in relation to a query or…Alex BirkettJune 25, 2025
Data-Driven Content Field NotesSEO Data-Driven Content For at least the past decade, B2B marketers grew accustomed…Alex BirkettJune 19, 2025
The Matthew Effect Field NotesSEO The Matthew Effect A few months ago, on a relatively unremarkable week, I…Alex BirkettJune 10, 2025