Sales and SEO Alignment
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I was (relatively) early on a few things: Ice baths…
Alex BirkettSeptember 8, 2025
Data-Driven Content
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For at least the past decade, B2B marketers grew accustomed…
Alex BirkettJune 19, 2025
The End of “SEO Book Reports”
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For the last decade, much of B2B content has operated…
Alex BirkettMay 22, 2025
What We Know About Optimizing for LLMs
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First, some humility. There are a lot of people right…
Alex BirkettMay 22, 2025
