Field Notes

For at least the past decade, B2B marketers grew accustomed…

A few months ago, on a relatively unremarkable week, I…

To our clients, partners, and friends: At Google I/O 2025, among…

A friend in NYC came to me a few months…

For the last decade, much of B2B content has operated…

First, some humility. There are a lot of people right…

For most of human existence, information was rare. Knowledge was localized,…

When we first began working with Jasper in 2021, no…

There’s a bit of beauty in classic SEO measurement frameworks,…