Field Notes Archives - Page 6 of 7 - Omniscient Digital

the hard problem of content prioritization

Field Notes

Field Notes #016: The Hard Problem of Content Prioritization

Many prospects and clients have asked, “how do you prioritize…

<img alt='Alex Birkett' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 20, 2022

topic-led vs story-led thought leadership

Field Notes

Field Notes #015: Topic-Led vs Story-Led Thought Leadership

The other day, a friend and I were discussing thought…

<img alt='Allie Decker' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' height='70' width='70' decoding='async' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerOctober 13, 2022

Don’t Fall into the Traffic Trap

Field Notes

Field Notes #014: Don’t Fall Into the Traffic Trap

Here’s the trap many marketers (both individual contributors and leaders)…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimOctober 6, 2022

what 'content strategy' actually entails

Field Notes

Field Notes #013: What ‘Content Strategy’ Actually Entails

For a bunch of word lovers, marketers can play it…

<img alt='Alex Birkett' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettSeptember 29, 2022

"How to" vs "How We" Content

Field Notes

Field Notes #012: “How To” vs. “How We” Content

Here we go. The notion of "how we" vs. "how-to"…

<img alt='Allie Decker' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' height='70' width='70' decoding='async' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerSeptember 22, 2022

strategy - what most people get wrong

Field Notes

Field Notes #011: Strategy – What Most People Get Wrong

I’ve heard the word “strategy” repeated to obliteration. Ask anyone…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimSeptember 15, 2022

How I Identify Content Talent

Field Notes

Field Notes #010: How I Identify Content Talent

What makes a good content marketer? Past results are the…

<img alt='Alex Birkett' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettSeptember 8, 2022

a brief (ha!) chat about content briefs

Field Notes

Field Notes #009: A Brief (ha!) Chat About Content Briefs

A good chunk of our jobs as marketers (or any…

<img alt='Allie Decker' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' height='70' width='70' decoding='async' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerSeptember 1, 2022

how to approach projects you haven't done before

Field Notes

Field Notes #008: How to Approach Projects You Haven’t Done Before

How do you do something you haven’t done before? As…

<img alt='David Khim' data-srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='David Khim' src='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/165d21496380bfb48fbd40f1404150aa?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

David KhimAugust 25, 2022

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