Field Notes

Several years ago, I embarked on a journey to get…

It struck me the other day that we may now…

A few different clients have said the same phrase to…

When you work with enough clients, you learn that a…

Any prioritization model built upon keyword difficulty is flawed and…

Prioritization is the apex artifact bridging strategy and execution.  I’ve…

Before I come off as a cynic advising you to…

This essay, I’ll admit, is almost too broad to tackle. …

There has been increased skepticism lately that SEO is a…