AI visibility is not a performance metric Field NotesSEO AI visibility is not a performance metric You’re tracking AI visibility. It goes up from 31% to…Alex BirkettJuly 16, 2026
The new economics of abundance Field NotesSEO The new economics of abundance In 2019, dating apps looked like they’d killed professional matchmaking.…Alex BirkettJuly 9, 2026
The research flywheel Field NotesSEO The research flywheel I’m a talker. I talk to VCs, CMOs, SEOs, and…Alex BirkettJune 25, 2026
What 30+ B2B Accounts Saw in May Field NotesSEO What 30+ B2B Accounts Saw in May May was a month of two forces pulling in opposite…Allie KoncharJune 22, 2026
Probability Engineering Field NotesSEO Probability Engineering In probability theory, the urn model is one of the oldest and…Alex BirkettJune 5, 2026
The Post-Channel Marketer Field NotesSEO The Post-Channel Marketer In the fall of 2014, Steve Kerr inherited a Golden State…Alex BirkettMay 28, 2026
Patterns in the Clouds Field NotesSEO Patterns in the Clouds I’m a big “sky guy.” You know, when you look…Alex BirkettMay 21, 2026
What 30+ B2B Accounts Saw in April Field NotesSEO What 30+ B2B Accounts Saw in April Two structural things happened to organic and AI search in…Allie KoncharMay 14, 2026
Cited, not clicked: The new math of AI traffic Field NotesSEO Cited, not clicked: The new math of AI traffic The first sign that something was wrong came from a…Ligia LoterioMay 1, 2026