Listening to the Market Field NotesSEO Listening to the Market In 1923, a psychologist named Daniel Starch founded a company to answer…Alex BirkettAugust 27, 2026
In AEO, Being a Brand Is the Point Field NotesSEO In AEO, Being a Brand Is the Point Follow me for a minute of inside baseball: I recently…Alex BirkettAugust 20, 2026
Self Reported Attribution for AEO Field NotesSEO Self Reported Attribution for AEO Hey you, quick question: How did you hear about this…Alex BirkettAugust 6, 2026
What 30+ B2B Accounts Saw in June Field NotesSEO What 30+ B2B Accounts Saw in June Last month, we left you with a three-part prediction: June…Allie KoncharJuly 23, 2026
AI visibility is not a performance metric Field NotesSEO AI visibility is not a performance metric You’re tracking AI visibility. It goes up from 31% to…Alex BirkettJuly 16, 2026
The new economics of abundance Field NotesSEO The new economics of abundance In 2019, dating apps looked like they’d killed professional matchmaking.…Alex BirkettJuly 9, 2026
The research flywheel Field NotesSEO The research flywheel I’m a talker. I talk to VCs, CMOs, SEOs, and…Alex BirkettJune 25, 2026
What 30+ B2B Accounts Saw in May Field NotesSEO What 30+ B2B Accounts Saw in May May was a month of two forces pulling in opposite…Allie KoncharJune 22, 2026
Probability Engineering Field NotesSEO Probability Engineering In probability theory, the urn model is one of the oldest and…Alex BirkettJune 5, 2026