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Our Principles

Our principles guide how we build our company and how we help our clients build theirs.

Every company has principles by which they operate, though many do so only implicitly. We’ve intentionally made our operating principles explicit. They guide our short- and long-term decisions including who we work with and how we work.

Here are our guiding principles.

As a company

Elevate the content marketing universe.

We go beyond the basics to demonstrate that content marketing can drive massive business impact. We want to level up the industry in the process. We strive for excellence in our lives and our work and actively avoid mediocrity.

Cultivate superstars.

Everyone we work with (clients, team members, and contractors) should feel like they are leveling up by working with us. Everyone has strengths, and we do our best to identify those strengths and put people in the best position to grow and excel.

Play long-term games with long-term people.

We play the long game and choose clients, team members, contractors, and partners accordingly. We’re not interested in short-term wins at the expense of long-term objectives.

This should be fun.

There will always be tasks that we have to do, but our work, our strive for excellence, and the people we surround ourselves with should give us energy—not diminish it.

As a team

Progress over perfection.

Perfection is an excuse for procrastination. Rather than obsessing over process, we win by acting often and quickly. We must have a bias toward action and process should enable progress, not impede it. Take calculated bets with the information you have, then learn and iterate. Don’t overplan. What action can you take today or this week to move yourself forward? What have you done this week?

Do your best work.

We strive for excellence in how we operate and how we work with clients. Don’t let perfect be the enemy of good…but don’t let good be the enemy of great. We do our best work and don’t settle for less. We learn from mistakes and continually iterate on our work. There is enough mediocrity in the world. We don’t need to add to that.

Intellectual honesty.

We operate with transparency and contribute honest, unfiltered knowledge and experience to each other and clients. We leave our egos at the door. We lead with curiosity and a desire to learn. We admit it when we’re wrong or when we don’t have the answer. “I don’t have a great answer for you now, but I’ll find out,” is a better response than posturing.

Make the boat go faster.

There will always be distractions. We focus on the most impactful work for the client and the business. We do not work on things merely to stay busy. Busyness is not to be confused with impact. Ruthlessly prioritize the most impactful work.

Always be learning.

We’re hungry to learn and grow as people and professionals. We view challenges and failures as opportunities to learn and grow, not setbacks.

If these principles resonate with you, let’s work together.

Let’s work together

We help ambitious B2B brands build organic growth programs. Let’s find out how we can drive you organic revenue.