If you chanced upon this article, you’re most likely looking for a SaaS content marketing agency that can help you achieve your goals.
But it can feel like an endless maze.
Everywhere you go, you come across high and mighty promises of massive growth, unparalleled traffic, and other miracles.
But you need an agency with a previous track record of helping similar companies and one that can tailor their content marketing strategy to align with your goals and has a revenue-driven approach.
To make it easier for you, we narrowed the list to 11 SaaS content marketing agencies with years of experience helping SaaS businesses achieve their goals.
The 11 Best SaaS Content Marketing Agencies
Here are our top picks for the SaaS content marketing agencies in 2024:
- Omniscient Digital
- Campfire Labs
- Grow and Convert
- Ten Speed
- Bayleaf Digital
- Growth Plays
- Single Grain
1. Omniscient Digital
Best for: Ambitious B2B brands looking to drive attributable revenue through SEO & content.
Services: Content strategy, content production, content optimization, link building, SEO strategy, SEO monitoring and advising, link building, conversion rate optimization, and technical SEO
Notable clients: HubSpot, Shopify, Workato, Adobe, SAP, HotJar, Loom
Omniscient Digital is an organic growth agency, which means we focus primarily on helping our clients achieve long-term success through sustainable content and SaaS SEO strategies. We don’t believe in risky shortcut wins that are here today and gone tomorrow.
The team, especially the co-founders, brings a wealth of marketing experience from holding key leadership positions at prominent SaaS companies like Workato, HubSpot, and Shopify. This makes us a natural at assisting Fortune 500 companies and other big names in the industry.
Another thing that gives us an edge is that we always have our eye on the main goal – elevating our clients’ revenue by building a pipeline that attracts qualified leads.
The best part? There is no one-size-fits-all assembly line here. We analyze your unique strengths and opportunities to craft a personalized roadmap to success.
For example, Omniscient Digital’s personalized content strategy for Jasper included creating content tailored to their target audience. This approach helped Jasper grow their blog organic sessions by 810% and signups by 400x. Our case study section is inundated with similar success stories.
What we’re not is a jack of all trades. We don’t do PPC, social media marketing, or everything under the sun. As a dedicated SaaS content marketing agency, our primary focus is helping you craft your content marketing strategy to bring organic and sustainable growth to your company.
Here’s a little secret – our content production team works like a well-oiled machine, capable of creating hundreds of editorial pages without compromising on quality.
2. Campfire Labs
Best for: SaaS companies looking for thought leadership and narrative content.
Services: Content marketing and production, including eBooks and reports, blog writing, microsites, podcasts, ghostwriting, and case studies
Notable clients: Clearbit, Asana, Spekit, Bonusly
Established in 2016, Campfire Labs is a story-driven content marketing agency that helps B2B brands stand out by creating original stories and long-form content for their audience. They offer various services, including ebooks and reports, blog writing, microsites, podcasts, ghostwriting, and case studies.
Since a team of journalists and writers originally founded the agency, their content has a distinct journalistic quality. For instance, they go out of their way to interview subject matter experts to infuse unique, firsthand insights into their content.
They’re best suited for SaaS startups looking to hire a content agency to gain authority in their industry, boost brand value, and connect with their audiences through storytelling.
It’s also worth mentioning that Campfire Labs is committed to contributing positively to society and the environment. They have pledged 50% of their company profits to climate action and have a policy of sharing 10% of their profits with employees.
They’re also big on progressive work culture for their employees, offering them perks like a 32-hour workweek to ensure work-life balance and well-being.
Best for: SaaS startups looking for high-quality, SEO-friendly, long-form content
Services: Thought leadership content, brand awareness, lead generation, content marketing strategy, and promotion and distribution
Notable clients: Zendesk, Google, GoDaddy, Airtable, Amazon
Animalz is one of the most recognizable names in SaaS content marketing.
Animalz is a full-service content marketing agency known for producing high-quality, long-form content to drive organic growth for SaaS enterprises. Aside from blog posts, they help their clients with whitepapers, articles, and ebooks.
They further offer SaaS marketing services like SEO consulting, brand awareness, lead generation, product marketing, content distribution, and content promotion. What sets Animalz apart is their knack for producing exceptional content and a unique focus on promotion and distribution through link building, social media copy, and email & newsletter copy.
And it’s not their first rodeo – Animalz’s founder has established other successful companies, namely iDoneThis and Sacra.
Currently, Animalz is managed by a team of seasoned strategists, researchers, writers, and editors who have experience working with emerging startups and established companies. They specialize in creating content that not only resonates with the audience but also delivers tangible ROI.
They also believe in “producing content so good that it doesn’t feel like marketing.” If you look at their company’s blog page or any other content they produce, you’ll know that they actually walk the talk. There’s a reason they deliver content marketing solutions to leading technology companies worldwide, ranging from enterprise brands to high-growth startups and VC firms.
Best for: Product-led SaaS startups and growth-stage businesses seeking organic growth through content marketing and SEO.
Services: Search engine optimization, content marketing, content production, link building
Notable clients: HelloSign, Superhuman, Kubera, Submittable, Contentstack
Optimist is another SaaS content marketing agency on this list that is focused on growth. They’re also adamant about staying away from the typical “spray and pray” method, where you churn out content and call it a day, waiting for the traffic to arrive at your blog.
Realizing that that’s now how it works, especially considering how competitive the market is, they hand-select team members for different clients to craft content that inspires trust and builds high-quality links.
They also combine their laser-focused and data-driven content marketing efforts with SEO and link-building for guaranteed growth. But no black-hat techniques here – they are a big votary of 100% white-hat techniques to ensure sustainable results.
And not just new content, they also invest in continually updating and fine-tuning existing content to ensure it’s meeting the desired goals and showing results. The eye is on the main prize.
This makes them suitable for SaaS startups and businesses still in their early growth stages and looking to achieve organic growth through strategic content marketing.
Optimist’s data-driven approach also means they track every metric, analyze results regularly, and even review contracts on a month-to-month basis to keep them in touch with their clients. You know your business is in safe hands with Optimist.
Optimist’s founder, Tyler Hakes, is also a well-known name in the industry. Beyond his role at Optimist, he also heads a vibrant Slack community, “Top of the Funnel,” a hub of entrepreneurs and freelancers.
5. Grow and Convert
Best for: Small businesses looking to improve their online presence through SEO, PPC, and content marketing
Services: SEO, content production, content promotion, PPC advertising, analytics
Notable clients: CrazyEgg, Pilot, Leadfeeder, Patreon
Grow and Convert is a content marketing agency that specializes in creating SEO-friendly bottom-of-the-funnel (BOFU) articles aimed at ranking for high-intent keywords and driving leads, sales, demos, or trials.
While most other SaaS agencies on this list mostly cater to B2B clients, Grow and Convert has a considerable presence in both B2B and B2C sectors. They also work primarily with small and mid-sized businesses, helping them create high-converting content topics.
They have a four-step process that helps them drive results for businesses they work with: content strategy, writing, promotion through paid ads and list building, conversion rate optimization, and analytics.
This approach has helped them rank on the first page for numerous keywords and contributed substantially to their clients’ signup volumes.
The agency was founded by Devesh Khanal and Benji Hyam, who bring their expertise in content strategy, promotion, and conversion optimization to the company. They even created frameworks for driving organic traffic, like their Pain Point SEO model.
6. Ten Speed
Best for: SaaS startups looking to grow recurring revenue through SEO and content marketing.
Services: Strategy & SEO consulting, content creation (writing and editing), routine optimization and updating existing content, and content distribution (via social media).
Notable clients: Workvivo, Hologram, Teamwork, Bitly
Ten Speed positions itself as a B2B SaaS agency focused on full-funnel organic growth through revenue-focused content and SEO strategy.
The founders worked as in-house experts and consultants at renowned companies like Sprout Social, Reviewtrackers, and Help Scout. .
Their work process typically starts with brainstorming sessions to identify relevant topics and create Pillars and Clusters of topics for content creation. The team at Ten Speed comprises various roles, including project managers, growth advisors, and content creators, all working with clients to produce content that meets SEO standards and resonates with the target audience.
What sets them apart and earned them a spot on our list is their holistic approach to content marketing that goes beyond content creation. They go beyond creating new content by studying, optimizing, and repurposing existing content to ensure every piece serves a purpose.
The best part? Ten Speed won’t leave you guessing when it comes to measuring results. They give equal importance to reporting and measuring metrics to ensure your investment of resources and time is truly paying off.
7. Bay Leaf Digital
Best for: SaaS & tech companies aiming to bring their B2B product/services in front of audiences.
Services: Content marketing, SEO, PPC, retargeting, LinkedIn ads, HubSpot management, marketing automation, email marketing, social media marketing, web analytics,
Notable clients: Intuit, Clutch.co, Kabbage
Bay Leaf Digital is a full-service digital marketing agency specializing in brand awareness and strengthening pipelines for B2B SaaS and tech companies. They primarily cater to small and midmarket businesses, especially in the business services and information technology industries.
They employ data-driven strategies based on analytics and offer a range of digital marketing services, including content marketing, marketing automation, SEO, PPC, retargeting, overall SaaS marketing strategy, HubSpot management, and social media marketing.
Bay Leaf Digital was established by a team of digital marketing specialists, including professionals from Sheplers and Honeywell Aerospace.
Initially, their mission was to support the growth of B2B SaaS companies at various stages of development. As the company evolved, the team shifted its focus to B2B SaaS companies that have achieved product-market fit.
What sets them truly apart is their ability to create a full-service marketing strategy from scratch based on your pain points. Clients have particularly appreciated their ability to contribute to a wide range of efforts, not limited to those spelled out in scope documents.
They’ve also been recognized as a leader in their field, earning accolades like “Top Rated SaaS Marketing Agencies” by SoftwareWorld and the “Gold in Solutions Partner Program” by HubSpot.
Best for: SaaS startups looking for customer-focused content and SEO strategies.
Services: Content Writing, Content Marketing, SEO, Link Building, Digital PR, Creative Services (infographics and custom design for lead magnets).
Notable clients: Semrush, Shopify, Mind the Graph
Growfusely is a SaaS content marketing agency that creates sustainable organic growth through user-first, SEO-focused content marketing. They’re a team of over 30 professionals experienced with content marketing for SaaS, SEO, and PR and specializing in SaaS inbound marketing.
Growfusely works exclusively with SaaS companies and has even initiated a white-label association program, which includes dedicated white-label client support, building workflows, a personalized strategy based on client’s unique requirements, and more.
The client testimonials and case studies on their official website highlight their success in driving organic traffic, increasing leads, and boosting brand visibility.
Take Jet Octopus, for example. They implemented a combination of content and SEO strategies for the company, including PR through expert-led insightful guides and four linkable assets, each over 7,000 words long. This strategy was instrumental in doubling Jet Octopus’s organic traffic within just ten months.
The blend of SaaS expertise, data-driven strategies, and a client-centric approach makes Growfusely a suitable partner for businesses looking to reach the top of the search engines.
9. Growth Plays
Best for: Fast-growing B2B brands seeking SEO and GTM (go-to-market) strategy support
Services: SEO strategy & optimization, research-backed content planning, creation and management, competitive analysis, performance reporting & monitoring, CMS migration assistance.
Notable clients: Copy.Ai, Lattice, Calendly, Alpha Sense.
Growth Plays is a B2B content strategy and SEO consultancy based in Los Angeles.
They utilize organic content marketing and SEO practices to help their clients bolster thought leadership, facilitate product marketing, and drive demand generation. Its comprehensive suite of services includes SEO, content strategy, playbooks, competitive analysis, and monitoring/reporting.
At the helm is JH Scherck, a seasoned growth marketing expert who has worked previously at Dropbox, WP Engine, and Builtvisible. The team comprises experts in SEO, content strategy, competitive analysis, and reporting.
Their approach is notably strategic, focusing on generating not just pageviews but clear, actionable pipeline growth for their B2B clients. They also employ advanced SEO techniques, including machine learning and Natural Language Processing (NLP), to enhance their strategies.
Growth Plays is known for its practical playbooks and action items, steering clear of overly complex strategies. Their process involves a detailed mapping of all product and customer-relevant content opportunities to help clients rank for high-value keywords.
They also focus on qualified lead generation, helping their clients garner new contacts who are already aware of the problems and solutions at hand. Their approach also gives you a clear view of the content production pipeline, potential business impact, and cost analysis.
The agency also takes pride in delivering transparent and actionable strategies that B2B technology businesses and investment funds can utilize for thought leadership and demand generation.
Best for: Tech brands looking to generate revenue and pipeline through performance marketing.
Services: SEO, paid media, design, marketing operations, video, marketing strategy
Notable clients: Adobe, Amazon, Uber Freight, Zoominfo
Directive is an SEO consultancy firm that is predominantly active in the tech industry. It positions itself as a performance marketing firm that drives growth for multiple B2B brands.
Over the past decade, they’ve worked with over 200 tech companies and generated +$1B in client revenue through paid media, content marketing, SEO, integrated strategy, video marketing, and more. They also assist with competitor analysis, monitoring & reporting, domain & CMS migrations, and content revenue attribution – you get an entire suite of features to meet all your marketing needs if you hire them.
Their strategy centers around customer generation, focusing on driving growth through a combination of various marketing tactics.
The company was founded by a 21-year-old who was fascinated by the role of search marketing in connecting people and empowering businesses. It’s now led by a directive team of SEO and marketing veterans who dedicate their time to ensuring every single one of their clients walks away with an increase in ROI and sales revenue.
With a deep understanding of how the consumer in the tech industry operates, Directive focuses on sustainable growth that remains stable despite the ever-changing trends of the tech space. To optimize overall performance, they even developed Pulse – a market research software that provides a comprehensive database for search marketing.
Directive takes a modern, customer-centric approach to B2B marketing growth rooted in deep data analysis and insights. Rather than dated models, they primarily focus on strategies tailored to how different customer segments evaluate and engage with brands today. It enhances discoverability through personalized experiences fueled by those behavioral insights.
Customer generation for their clients is their primary goal. All their efforts are directed at generating high-value customers across brands’ full lifecycle.
All in all, Directive uses holistic marketing strategies to engage high-intent audiences, optimize revenue, and accelerate pipeline growth for B2B companies. Creative and branding teams tap into emotional connections and genuine customer needs, while the revenue operations team focuses on the entire lifecycle.
They now also serve as an associate and partner to numerous enterprises – from startups to established multi-billion firms.
11. Single Grain
Best for: B2B enterprises looking to elevate revenue and lower their CAC (customer acquisition cost).
Services: SaaS marketing, CRO, ecommerce marketing, promotion of your education business, paid advertising, content marketing
Notable Clients: Lyft, Amazon, Uber, Salesforce, Airbnb
Single Grain is an award-winning full-service digital marketing agency founded in 2009 by Fortune 500 consultant turned growth specialist Eric Siu. They drive measurable growth for B2B companies through data-driven advertising, content creation, content marketing, and web optimization strategies. Their expertise further spans PPC advertising on platforms like Google and Facebook, SEO, landing page optimization, and emerging channels like web3.
Single Grain is based in Los Angeles and has an office in San Francisco, catering primarily to midmarket and enterprise-level clients. This is apparent when you look at their client list, which includes high-profile names like Uber, Amazon Alexa, Lyft, and Yahoo! In 2018, they were also awarded Clutch’s highest honor and were named a top Los Angeles company.
Rather than taking a one-size-fits-all “average” agency approach, they pride themselves on fully customizing integrated digital solutions tailored to each client’s unique priorities. They also stay updated on the latest algorithms, technologies, and strategies, providing them a competitive edge in the industry.
The best part? They drive results through analytics into customer behavior and product data insights. By continually referring to a structured optimization process, Single Grain helps its clients get exponential returns on ad spend and delivers on business-level KPIs. Proven results range from a 403% traffic increase for an agency client to expansive growth for leading enterprises like Amazon and Uber.
For B2B companies, especially startups, Single Grain brings high-impact strategies required to accelerate growth and maximize their online business potential.
What Does a SaaS Content Marketing Team Do?
A SaaS (Software as a Service) content marketing team comprises professionals who are well-versed in driving user engagement, brand awareness, and conversion rates for SaaS companies.
Their work encompasses various strategies and activities, including:
- Developing Content Strategy: Most SaaS content marketing agency teams start the process with an understanding of the industry, the specific SaaS company, and its target audience. They determine your customer pain points, behavior, and preferences to create a strategy that aligns with your goals. This entire process might also involve determining the customer journey and creating buyer personas.
- Content Creation and Management: These agencies create content briefs and have a team of professional writers and editors to produce a range of content types – from blog posts, ebooks, whitepapers, and case studies to videos and webinars. The content is informative, engaging, and optimized for search engines (SEO) to improve visibility and attract organic traffic. For example, Omniscient Digital has a portfolio that demonstrates their expertise in producing high-quality, SEO-optimized content tailored to their client’s needs.
- Content Distribution and Promotion: Their job doesn’t end with content production. Most SaaS content marketing agencies are heavily involved with the content distribution process to ensure the content reaches its audience. They do it through email, social media, paid advertising, and partnerships. Some might even employ tactics like content syndication and guest blogging for greater outreach.
- Performance Tracking and Analytics: A crucial part of their role involves measuring whether all these efforts are working out. Not just vanity metrics, the best SaaS agencies analyze tangible growth indicators like revenue and qualified lead generation to understand the ROI and make data-driven adjustments. Then comes metrics like website traffic and engagement rates.
- Staying Updated with Industry Trends: The SaaS industry is dynamic, and content marketing teams need to stay abreast of the latest trends and innovations. This might involve implementing new content formats, exploring trending keywords, exploring emerging platforms, or adopting new marketing technologies.
What Criteria to Look for in the Best SaaS Content Marketing Agency
It’s important that the SaaS content marketing agency you choose aligns with your goals and requirements. After all, you’ll be investing a lot of time and money in the process.
Here are some important characteristics to consider when looking for a SaaS agency:
1. Industry expertise
Content marketing is a serious business. You can’t expect someone to do a quick Google search to master it. You need a team of professionals with years of experience and who are familiar with the ins and outs of the SaaS businesses.
They’ve seen failures and successes in their lengthy careers, so they know what works and what doesn’t work. Industry experts can also put together a team of incredible writers, editors, and growth marketers, allowing you to sit back and relax, knowing your business is in good hands.
But how do you identify industry experts?
There are two simple ways.
First, look for case studies and testimonials on their official site. If they don’t have detailed case studies on their site, they’re probably not the right fit for you. Case studies also give you an idea about their strategies, the type of results they can help you achieve, and how they overcome challenges.
If their case studies section doesn’t look like this, they’re not for you.
Omniscient Digital SaaS content marketing case studies (Source)
Don’t forget to check their previous collaborations, either. If they’ve worked with credible names in the industry and have a good track record of content creation, you know you’re in good company.
2. Check whether they align with your goals.
Not every agency will have the process you’d like. It’s essential to check beforehand whether their process aligns with your goals or whether it’s getting more demo sign-ups, traffic, or revenue.
If your end goal is to increase your revenue and the company is more focused on garnering blog traffic than the end goal, you might want to look elsewhere. That said, any good agency should be able to tailor their content marketing strategies based on your requirements and goals. Still, it’s good to cross-check before you sign the contracts.
3. Strategic approach
Most successful agencies have their own way of doing things. For example, it could be a well-defined framework or a particular sales funnel strategy they’ve used previously to help their clients and something they can use to help you achieve desired goals.
It shows their ability to guide visitors towards conversion using your product/service.
4. Transparency and reporting
While no one can guarantee success, your SaaS content marketing agency should be able to give you regular updates with concrete results and numbers. Ask them beforehand how they measure their content’s ROI and how often they will do it.
5. They should offer tailored services
No two businesses are the same. So, hiring a SaaS marketing agency that uses the same plug-and-play strategy for every client without paying heed to your target audience and product might not work out well.
A good agency will ask about your marketing history and goals and build customer personas for you to tailor your strategy.
Conclusion: Finding Your Ideal SaaS Content Marketing Partner
When selecting the right SaaS content marketing agency for your business, the key lies in understanding your specific needs and goals. This roundup of the top 11 SaaS content marketing agencies in 2024 gives you plenty of options, each with unique strengths and ways of doing things.
Omniscient Digital is a standout choice if you’re seeking an agency whose founders have firsthand experience with leading SaaS companies and focus on long-term organic growth and elevating revenue.
On the other hand, if you prefer a full-service marketing agency that can handle a wide range of digital marketing needs, you might prefer agencies like Bay Leaf Digital.
Each agency on this list brings something unique, from Campfire Labs’ storytelling approach to Growth Plays’ strategic SEO and content planning.