You’ve heard that “content is king,” but do you know what it actually looks like to have content so quality that it’s worthy of a royal metaphor?
With so many AI tools and platforms available in today’s digital world, everyone these days can claim they’re a content creator. You might be wondering why you need to find the best content creation agency—or why you should hire one at all.
But there’s an incredible difference between creating content and using content as a direct business growth channel. If you’re serious about growing your business to new heights in terms of conversions and revenue, it’s time to put the pencil down and call in the experts.
In this blog, we cover the 11 best content agencies of 2024 and the features that make them stand out among the crowd.
The 11 Best Content Creation Agencies in 2024
- Omniscient Digital
- Grow and Convert
- Flying Cat Marketing
- Animalz
- Verblio
- Graphite
- Brafton
- Foundation
- Megawatt
- Draft.dev
- Fractl
1. Omniscient Digital
Best for: Expertise-driven, high-quality B2B content marketing on a large scale
Services: Content strategy, content production, content optimization, programmatic page creation, landing pages, content analytics
Notable clients: Loom, Jasper, SAP
Omniscient Digital is a top B2B content marketing agency that’s highly differentiated on content production. Our editorial operations are designed to generate a high output of expertise-driven content with measurable results so that there’s no “quality vs. quantity” tradeoff. It’s both.
We invoke subject matter experts, weave in detailed product knowledge, and can produce dozens and dozens of pages per month. Our high-converting content creation services are generally directed towards organic growth goals (instead of simply generating organic traffic) by tying in SEO, conversion assets, original research, and case studies.
We also take a unique “barbell” strategy to content production that indexes heavily on low-risk, keyword-driven content while also experimenting with high-risk content that has the potential for a major payoff.
If you’re an ambitious B2B company seeking organic growth with tailored content creation at scale, let’s connect on a strategy.
2. Grow and Convert
Best for: SEO content for small businesses
Services: Content writing, content optimization, content analytics, content marketing services
Notable clients: Geekbot, Stacker, Crazy Egg
Focused on helping smaller businesses, Grow and Convert is a search engine optimization and content creation agency that holds itself accountable to generating a high and measurable ROI. The company holds itself to a higher standard for delivering promised results rather than a certain number of content pieces per month.
Grow and Convert handles the entire content production process, from keyword research and subject matter expert interviews to publishing, link building, and content analytics.
One service that makes Grow and Convert unique is that it also offers a course on content and SEO efforts designed to teach B2B and B2C businesses its content marketing strategy. This enables businesses to bring conversion-generating content creation in house if they don’t have the budget to hire an agency.
3. Flying Cat Marketing
Best for: SEO content for SaaS companies expanding into Europe
Services: Full-service SEO, content writing, content creation
Notable clients: Operato, Banzai, Mixmax
Flying Cat Marketing is an international SEO agency that helps propel companies into the global market with content written for senior-level decision makers. Its content marketing campaigns are informed by customer and subject matter expert interviews and polished with ready-to-publish content designed to rank.
The agency prides itself on delivering content that only requires one round of feedback to perfect. Flying Cat uses an in-house content team alongside freelance writers to ensure you’re matched with writers who specialize in your industry.
Because of its expertise in creating journalism-level content for a global crowd, Flying Cat Marketing was an easy add to our list of the best content marketing agencies in 2024.
4. Animalz
Best for: Thought leadership content
Services: Content marketing, editorial planning, promotion and distribution
Notable clients: Amazon, AirTable, GoDaddy
Animalz is a content marketing agency that creates compelling thought leadership articles, conference presentations, video scripts, white papers, and more for tech companies. Its engaging content is designed to invite customers into thoughtful, curious, and creative discussions on a global scale.
Animalz’s content is well-delivered so that consumers don’t feel disrupted by it. The company intends to seamlessly deliver intriguing and authentic content that people won’t even realize is marketing.
Aside from lead generation, creative content promotion, product marketing, and other digital marketing services, Animalz offers a free content tool that will provide a list of posts on your site that need refreshing to help you stop losing traffic.
5. Verblio
Best for: High-scale content at a lower cost for marketing agencies
Services: Content creation, enterprise content, content platforms for agencies
Notable clients: Rankings.io, Seer, Growth Squad
With an “exquisite” combination of humans and machines, Verblio’s content platform helps marketing agencies and enterprise companies create authentic content for a higher ROI. The platform centers on powering creative content at scale across blog posts, local landing pages, large content projects, and more.
One thing that makes Verblio unique on this list is that it offers customers the choice of whether they want AI-assisted content or writing that is 100% human generated. This allows Verblio to service different budget amounts based on each client’s need and preferences.
The agency only works with the top 4% of writers who apply, so your content results should be quality regardless of which content creation path you choose.
6. Graphite
Best for: SEO content for consumer-focused brands
Services: Content creation, editorial SEO, programmatic SEO, technical SEO
Notable clients: Robinhood, MasterClass, Upwork
Graphite is a content creation agency and platform with a homed-in focus on user intent. The company believes that topics—not keywords—are the future of SEO. For this reason, it built its own topical SEO platform to help enhance your content strategy using AI-powered technology.
Graphite helps consumer-oriented brands launch thousands of pages of high-ranking content without skimping on quality. They advocate that they have an unmatchable content direction, speed, and impact.
The agency’s focus on better and faster ways to create content is worthy of consideration for B2C brands seeking the best content agency for their needs.
7. Brafton
Best for: Brands looking for a variety of content types
Services: Content writing, video marketing, email marketing, social media marketing, web design, search engine marketing, graphic design
Notable clients: Stanford University, Preply, Lasko
Brafton combines what it calls “killer marketing data and in-house creative geniuses” to offer content creation for virtually any kind of content, including social media management, email campaigns, paid advertising, social media strategy, and more.
It’s a full-service content creation agency that works with companies across industries around the world.
Brafton also offers its own content marketing platform to help you plan, produce, and measure your digital marketing all in the same place. It’s a project management tool built by content marketers, for content marketers.
If your brand needs an agency that can deliver articles, explainer videos, social media content, and white papers all in the same week, Brafton might be the best content agency choice for you.
8. Foundation
Best for: B2B content creation and promotion
Services: Content marketing strategy, content distribution, content creation, case studies, content marketing intelligence
Notable clients: Canva, Snowflake, Mailchimp
Foundation believes there’s no such thing as a “boring” industry—just markets that have yet to see creativity and great content. The agency works with manufacturing and software companies on content direction, repurposing, promotion, and more to achieve business goals.
The agency has a special focus on content distribution across organic, owned, and paid media channels. Its team believes that creating content is no longer enough unless it can push through the noise to reach the right people.
Aside from its content services, Foundation also conducts original research on its clients’ markets to better inform their content marketing strategy amid the competition.
9. Megawatt
Best for: Semi-technical content creation
Services: Creative strategy, marketing strategy, content analysis and reporting, content production
Notable clients: Loris, Silobreaker, Atlan
Megawatt is a content marketing company built to help Series B+ high-tech companies drive growth with quality content.
The agency homes in on creating semi-technical content across industries spanning IT, cybersecurity, computing infrastructure, DevSecOps, and more. In its own words, “the nerdier, the better.”
Among Megawatt’s services are editorial calendar development and management, SME interviews, video services, and more. We consider the company the best content agency for high-tech organizations needing technical writing chops to tell their brand story.
10. Draft.dev
Best for: Technical marketing content geared towards professionals in the software industry
Services: SEO blogs, technical ebooks, executive ghostwriting, technical reviews
Notable clients: Redpanda, Snyk, Rewind
For marketers who are tired of begging their software engineers to create technical content, Draft.dev is the perfect content agency. The company focuses solely on content designed to reach software developers, devops practitioners, data engineers, and more.
Draft.dev taps into subject matter experts in the software industry to create consistent blog posts and video tutorials that are detailed and authoritative. Its clients mainly consist of developer relations or developer marketing teams at companies with more than 50 employees or at least Series A funding.
The agency’s operations have grown to include over 300 engineers who produce content aimed at driving engagement for clients, giving it a wide breadth of knowledge across technical topics and industries.
11. Fractl
Best for: Programmatic content for B2C companies
Services: Blog management, content marketing, digital PR
Notable clients: Discover, ADT, DirecTV
Fractl focuses on organic search, content development, and publisher relations. The company organizes its content services under two umbrellas: rank-worthy and link-worthy.
According to its philosophy, rank-worthy content targets searchers who have a higher likelihood of moving down your sales funnel, while link-worthy content is newsworthy in nature to appeal to a wider audience. This creates an effective way of creating authority in the eyes of both your customers and search engines.
Fractl also emphasizes digital PR and earned media, which makes it a top content agency choice for brands looking for both content creation and widespread exposure.
What to look for in a content creation agency
Aside from looking for a content company that sounds smart on paper (or on its website), here are a few factors you should consider when you begin weighing your agency options.
- Content quality
- Subject matter expertise
- Content strategy support
- Quality content production processes
Content quality
This sounds obvious, but the quality of the content produced is really the most important factor when deciding on a content agency.
Have you actually seen examples of the company’s content? Do you believe the content will be able to match your brand voice, existing brand strategy, and positioning? The last thing you want to do is pay for sub-par content that does little for your search engine rankings OR your target audience.
Subject matter expertise
If the agency you hire doesn’t have writers with experience in your industry, it’s likely not a good fit. This is especially true if your industry has a language of its own with inside-baseball jargon.
If your content doesn’t reflect the way topics are talked about in your industry and a deep understanding of your audience, you’re not going to come off as credible.
Solid content strategy support
Even if you feel like you already have a good grasp on your content direction, content creation firms should partner with you by bringing new content ideas to the table.
It’s not enough these days to just hire an agency to create the content for you. You should find a team of SEO, lead generation, and digital marketing experts to ensure your content reaches its highest potential.
Quality content production processes
Is your prospective marketing agency developing content from original research and company SMEs, or is it using AI to generate first drafts that are then checked over by a writer? We believe artificial intelligence has its place, but nothing compares to human-created content developed with humans in mind.
The helpfulness of your content is becoming increasingly important for both search engines and potential customers. Don’t try to cheat the process in favor of cheaper content that won’t get you where you want to go.
Conclusion
Just as content needs aren’t created equal, all content creation companies come with their strengths and weaknesses. There is no singular “best content agency”—it comes down to your audience, digital marketing channels, and your brand’s unique selling points.
We hope this list helps jumpstart your quest to find the perfect content agency for you. But if you’re still feeling lost, start with the team here at Omniscient. We’d love to get to know your content needs and point you in the right direction—whether that’s with our agency or not. Book your strategy call.
