Alex Birkett, Author at Omniscient Digital

Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist

Podcast SEO

Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist

Listen to the Podcast In this Kitchen Side episode of…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 22, 2025

Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era

Podcast SEO

Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era

Listen to the Podcast In this episode of The Long…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 15, 2025

SEO Technical

The 11 Best Technical SEO Agencies in 2025

If you’re seeking out the best technical SEO agencies, chances…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 13, 2025

Alex Talks to Startup Founders About SEO (Founders Common)

Podcast SEO

Alex Talks to Startup Founders About SEO (Founders Common)

Listen to the Podcast In this special Fireside Chat edition…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 8, 2025

Field Notes #107_ A Meditation on Attention

Field Notes SEO

Field Notes #107: A Meditation on Attention

It's often said that time is the only truly finite…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 3, 2025

Field Notes #106_ Cargo Cult SEO

Field Notes SEO

Field Notes #106: Cargo Cult SEO

During World War II, remote Melanesian islanders observed Allied forces…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 3, 2025

Field Notes #105_ Wittgenstein's Attribution Model

Field Notes SEO

Field Notes #105: Wittgenstein’s Attribution Model

Attribution models. If you’re in B2B, you’ve heard of them,…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettJanuary 3, 2025

Podcast SEO

Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena

Listen to the Podcast In this episode of The Long…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettDecember 18, 2024

Kitchen Side_ SEO Burpees, Death of Vanity Traffic, and NSM

Podcast SEO

Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM

Listen to the Podcast In this episode of The Long…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettDecember 11, 2024