Field NotesSEO Field Notes #107: A Meditation on Attention It's often said that time is the only truly finite…Alex BirkettJanuary 3, 2025
Field NotesSEO Field Notes #106: Cargo Cult SEO During World War II, remote Melanesian islanders observed Allied forces…Alex BirkettJanuary 3, 2025
Field NotesSEO Field Notes #105: Wittgenstein’s Attribution Model Attribution models. If you’re in B2B, you’ve heard of them,…Alex BirkettJanuary 3, 2025
PodcastSEO Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena Listen to the Podcast In this episode of The Long…Alex BirkettDecember 18, 2024
PodcastSEO Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM Listen to the Podcast In this episode of The Long…Alex BirkettDecember 11, 2024
PodcastSEO Chris Walker on the CMO’s Dilemma, Attribution, and Modern GTM Strategy Listen to the Podcast In this insightful episode of The…Alex BirkettDecember 4, 2024
Field NotesSEO Field Notes #104: The New Frontier of SEO For a long time, working in organic growth felt a…Alex BirkettDecember 2, 2024
Field NotesSEO Field Notes #102: TOFU is Suffering (Let it Die) If you’ve been in marketing or SEO for the last…Alex BirkettDecember 2, 2024
Field NotesSEO Field Notes #101: The Halo Effect in Marketing I’ve been thinking a lot about how we judge marketing…Alex BirkettDecember 2, 2024