Field NotesSEO Field Notes #100: Analysis of Competing Hypotheses First a definition, and then I’ll get quickly into our…Alex BirkettDecember 2, 2024
PodcastSEO Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems Listen to the Podcast In this lively episode of The…Alex BirkettNovember 27, 2024
PodcastSEO Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot) Listen to the podcast In this Kitchen Side episode of…Alex BirkettNovember 20, 2024
PodcastSEO Why Human Expertise Matters More Than Ever in Content with Katie Kelly Listen to the podcast In this episode of The Long…Alex BirkettNovember 13, 2024
Field NotesSEO Field Notes #099: The Ikigai of SEO Marketers are now in agreement that the “old playbook,” the…Alex BirkettOctober 29, 2024
Field NotesSEO Field Notes #098: How Do You Know What Matters? In some sense, this essay is exploring epistemological questions, like…Alex BirkettOctober 29, 2024
Field NotesSEO Field Notes #097: Why You Should Choose Harder Problems Everyone wants the easy win—the quick, low-effort path to success.…Alex BirkettOctober 29, 2024
PodcastSEO Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap Listen to the podcast In this Kitchen Side podcast episode,…Alex BirkettOctober 16, 2024
Field NotesSEO Field Notes #096: The Why Behind Your Growth Programs I cut my teeth in marketing at CXL. It’s where…Alex BirkettOctober 11, 2024