The Impact of AI on Content, Search, Learning, and More (Learning to Change)

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In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex’s career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search and consumer behavior, the future of SEO, and the potential use cases of AI in content marketing. They also discuss the importance of providing valuable insights and information, regardless of SEO trends. The episode concludes with Melissa encouraging listeners to embrace the process of learning and change.

Topics

• The emergence of AI and its impact on content
• Advancements in technology and changing interactions with content
• Alex Burkett’s journey from student to content agency co-founder
• The Expert in SEO and Content Optimization
• The Impact of AI on SEO
• The Emerging Value of Content in the Age of AI
• The insights that made us a valuable website
• The relevance of traffic and the future of websites
• The potential impact of AI on search results and citations
• The internal use case for content management
• Training AI on brand voice and content
• Competing commitments in adopting new perspectives
• The Power of Learning and Its Impact on Change
• Joining the Modern Learners Community
• Acknowledging the Indigenous Peoples

Show Links

• Listen to the Learning to Change Podcast
• Connect with Melissa Emler on LinkedIn
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Key Takeaways

[00:01:01] The emergence of AI and its impact on content
Exploring the value of content in the age of AI and how it affects the agency’s processes and services.

[00:02:17] Advancements in technology and changing interactions with content
Discussing how AI, chatbots, and generative search are transforming how people discover and engage with online content.

[00:04:33] Alex Burkett’s journey from student to content agency co-founder
Tracing Alex’s career path from being a high school English student to running a writing-centric business, highlighting his love for literature and learning.

[00:09:22] The Expert in SEO and Content Optimization
Alex Burkett discusses how his experience as a creator led him to become an expert in SEO, content optimization, and A/B testing experiments.

[00:10:05] The Impact of AI on SEO
Alex Burkett explores the impact of AI on search and consumer behavior, and the challenge of distinguishing legitimate creators and influencers from those jumping on the AI bandwagon.

[00:11:44] The Emerging Value of Content in the Age of AI
Alex Burkett discusses the changing value of content in a world where AI can create commoditized and quick answers, and how agencies should focus on providing expertise and novel perspectives to differentiate themselves.

[00:18:13] The insights that made us a valuable website
The importance of providing unique insights and information gain to create a valuable website.

[00:19:23] The relevance of traffic and the future of websites
Discussion on the relevance of traffic and the potential diminishing prominence of websites in the future.

[00:22:59] The potential impact of AI on search results and citations
Exploration of how AI could influence search results and the controversy surrounding citations and credit given to sources.

[00:27:11] The internal use case for content management
Discussion on the challenges of finding and accessing specific documents within a growing content library.

[00:27:43] Training AI on brand voice and content
Exploration of how AI can be used to generate content that aligns with a brand’s voice and specific topics, such as A/B testing.

[00:29:07] Competing commitments in adopting new perspectives
Examining the competing commitments faced by agencies and individuals when it comes to embracing new trends and innovations, and the need to teach people new perspectives.

[00:35:41] The Power of Learning and Its Impact on Change
This topic discusses the importance of embracing the process of learning and how it can lead to personal and organizational change.

[00:35:41] Joining the Modern Learners Community
This topic invites listeners to join the free Modern Learners Community to further enhance their learning journey and create a culture of learning within their organization.

[00:36:39] Acknowledging the Indigenous Peoples
This topic recognizes the indigenous tribes whose land the podcast is recorded on, including the Sock and Fox tribes, the Miami nation, the Oceti Sharkawy Sioux, the Ho-Chunk, and the Kickapoo peoples.

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