SpotDraft is a contract automation and management software that helps businesses streamline their legal workflows. By reducing time spent on drafting, managing, and analyzing contracts, SpotDraft helps legal teams become more efficient.

Omniscient Digital supported Spotdraft in building out its organic growth program by building high quality backlinks to improve website authority and grow organic traffic.

Going up against incumbents

SpotDraft had a relatively new website with low domain authority compared to incumbents in a very competitive market. This limited the site’s ability to rank for competitive, high-value keywords.

To change this, the SpotDraft team needed a systematic approach to acquiring backlinks to complement their in-house content program and grow website authority.

Building an organic growth program from scratch

The SpotDraft team reached out to Omniscient Digital as they began to build their organic growth program. They had internal SEO and content resources but were figuring out how to allocate their time and which strategic elements to delegate.

They had strong SEO knowledge and capable internal writers. However, the company was still in its early stages, so they were still pivoting their messaging, had a relatively new website, and had no link building expertise.

The two teams agreed that link building was where Omniscient could have the biggest impact on their organic growth program.

While the internal team developed the SEO strategy and produced content, Omniscient Digital built out the link building program. Our goal was to accelerate improvements to their website authority to compete against incumbents in the search results to rank for keywords with high commercial intent.

Scaling the link building program

Omniscient Digital implemented a multi-faceted approach to link-building efforts to augment SpotDraft’s SEO performance:

• Targeted link building: Omniscient Digital focused on acquiring backlinks from reputable and relevant websites to boost SpotDraft’s domain authority. The approach prioritized quality over quantity, ensuring that each link added significant value to the site’s SEO performance.
• Augmenting internal content performance: By building links to key content pieces, the program amplified the impact of SpotDraft’s internal content efforts.
• Aligning with business goals: Omniscient Digital built links to specific pages to prioritize capturing keywords with high commercial intent, such as “AI contract management,” “contract negotiation strategies,” and other related topics. This ensured that the SEO efforts aligned closely with SpotDraft’s business goals.
• Performance monitoring and iteration: Regular check-ins allowed the two teams to monitor the impact of the link building program and iterate on the approach to maximize results.

The impact of link building

The strategic link building efforts delivered significant improvements in SpotDraft’s SEO performance:

• Domain rating increased from 39 to 65, making SpotDraft more competitive in the search results and enabling them to rank for competitive keywords
• 1192% increase in page 1 search rankings, with notable gains in keywords with high commercial intent
• 241% increase in organic traffic
• 1543% increase in leads from organic search
• $2.94M in pipeline generated from organic search

Omniscient Digital’s strategic link building positioned SpotDraft as an authority in a competitive market with numerous incumbents.

By accelerating improvement in SpotDraft’s website authority, SpotDraft was able to capture valuable organic traffic and generate business impact from their SEO program.