Skip to main content

Content Research

A look into our process to research your website, industry, and competitors to find opportunities for you to grow relevant traffic.

The Research Process

How we get started understanding your business, industry, and competitors to lay the groundwork for a content strategy. No shortcuts.

Buyer persona and product review

We have a conversation to understand who you’re targeting with your products and how your products help these people. This gives us a high-level understanding of what topics are related to your business and products and learn about your audience.

Defining your competitors

Based on our conversation and our independent research, we seek to understand who your competitors are, why your audience might choose them, and their approach to content creation.

Website content audit

We review your website to understand more about your business to learn about and the content you’ve already created. We conduct a SWOT analysis to understand your strengths, weaknesses, opportunities, and threats.

Define the SEO landscape

From our research, we’ll have a high-level understanding of the relevant keywords in your space, your competitors, trusted publications and experts, and how you stack up against them.

Learn how we turn this information into a content strategy.

Why it makes sense to hire us

We’ve been there and done that. Multiple times. We’ve seen the game before and have a playbook so you don’t have to waste time making the mistakes we’ve already made.

High-quality content. Our content is written by subject matter experts and goes through SEO reviews to make sure it’s well-written, educational, and optimized to grow your traffic.

Scaled link building. If you’ve done link building before, you know how difficult it is. Through our own proprietary process and relationships, we’re able to get you high-quality backlinks.

In terms of time and money, we’re cheaper. Here’s what companies will often do: Hire a junior content writer who creates content for a year that generates traffic but no leads. Then you hire someone senior which can get expensive. Let’s skip that process. We’ll help you do content the right way, the first time.

What clients say

“Finding an agency that behaves like an extension of your team is like looking for needles in a haystack. Omniscient thinks holistically about our business with genuine concern and they make actionable recommendations that deliver impactful results. They set us up with a content strategy which we're now following in entirety and seeing great results.”

Simon ChengFounder & CEO, Pique Tea

Companies we’ve helped grow

Let’s work together

We’ve help other software and ecommerce clients grow their business with content. Let’s find out how we can do the same for you.

“Our content marketing team is constantly inundated with requests to help support the wider organization—making it harder to zoom out and strategize how we can effectively support our long-term marketing goals. I'm able to rely on Omniscient Digital to relieve some of those pain points through their creation of content with little oversight that has met and exceeded our internal SEO goals.”

Elliott MooreSenior Marketing Manager, BounceX