Content Strategy The Barbell Strategy: A Financial Approach to Building Your Content Portfolio The “Barbell Strategy” is a holistic approach that seeks to balance your content marketing “portfolio”…David KhimNovember 8, 2020
Content Strategy Content Economics: What Type of Content Should You Produce? Economics is a useful framework for content marketing because as a business investment, ROI is…David KhimNovember 8, 2020
Content StrategyGrowth StrategySEO All Organic Traffic Growth Models Are Wrong, But Some Are Useful “What can we expect from investing in content and SEO?” That’s the question every content…David KhimJune 11, 2020
Growth Strategy When Growth Tactics Fatigue: A Framework to Find New Customer Acquisition Opportunities What does it feel like to increase your net worth by nearly 650% then lose…David KhimFebruary 15, 2020
Backlinking Strategy How Startups Can Get PR Mentions and Backlinks with No Budget How do you acquire customers as a bootstrapped startup with a small (sometimes non-existent) marketing…David KhimFebruary 15, 2020