Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated

Listen to the podcast

The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation building, reaching escape velocity, and expansion. The hosts share insights on the challenges of in-house versus agency work, the necessity of adapting strategies, and the importance of continuous alignment with clients. They emphasize the need for regular evaluation of strategies and the ability to pivot based on changing circumstances and feedback.

Key Takeaways

• Focus on inputs and strategies rather than just outcomes to understand and address issues in SEO.
• Building a strong foundation is crucial before aiming for higher stages of SEO success.
• Regularly reevaluate and adapt strategies based on feedback and changing circumstances.
• Align with clients and stakeholders to ensure mutual understanding and agreement on strategies.
• Understand the balance between short-term adjustments and long-term strategic goals in SEO.

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Time Stamps

• [00:00] Introduction
• [01:30] Importance of Focusing on Inputs
• [10:45] Framework for Organic Growth and SEO
• [20:15] Challenges of In-House vs. Agency Work
• [30:00] Regular Evaluation and Adapting Strategies
• [40:25] Aligning with Clients and Stakeholders
• [50:10] Balancing Short-Term Adjustments with Long-Term Goals