In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers.
She also touched on the connection between teaching and marketing and the challenges of dealing with notification fatigue. Alexa’s journey from education to marketing is as fascinating as it is inspiring, and her unique approach to marketing is something I believe we can all learn from.
- Transition to Brand and Marketing Leadership
- The Weird Marketer
- Measuring Brand Efforts
- Marketing Strategies: Brand vs. Revenue Focus
- Building a B2B Brand in Today’s World
- Content Marketing as a Revenue Driver
- Building an Adaptable Marketing Team Culture
- Notification Fatigue and the Need to Take a Break
- The Power of Being Authentic and True to Oneself
- Visit stay.ai
- Connect with Alexa Kilroy on LinkedIn and Twitter
- Connect with David Khim on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Listen to the podcast:
[00:04:13 Transition to Brand and Marketing Leadership]
Alexa shares her experience as the Head of Brand at Triple Whale and her decision to join stay.ai as the Director of Marketing, highlighting her journey from a creative role to a leadership position in marketing.
[00:08:47] The Weird Marketer
Discuss her unique approach to marketing, being both data-driven and creative.
[00:14:08] Measuring Brand Efforts
About measuring the success of brand marketing efforts, and explains the use of surveys, qualitative and quantitative data, and event participation as indicators.
[00:21:27] Marketing Strategies: Brand vs. Revenue Focus
Discussion on the different approaches companies take in marketing, either focusing on brand building or revenue generation.
[00:27:27] Building a B2B Brand in Today’s World
Exploring the process of building a B2B brand, using AI or Triple Whale as an example, and the importance of understanding the target audience, competitive landscape, and differentiation.
[00:35:54] Content Marketing as a Revenue Driver
Content marketing is essential to educate and convince people that subscription can unlock untapped revenue.
[00:42:29] Building an Adaptable Marketing Team Culture
Valuing adaptability and growth mindset, and considering scrappiness as a positive trait in potential hires when staffing.
[00:53:51] Notification Fatigue and the Need to Take a Break
Discussion about feeling overwhelmed by notifications and the need to take a break to recharge.
[00:56:48] The Power of Being Authentic and True to Oneself
Reflecting on the impact of being authentic and true to oneself, and how it can lead to respect and success in the long run.