Alex Birkett, Author at Omniscient Digital - Page 24 of 28

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Podcast

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Ty Magnin is the Director of Marketing, Content & Web…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettSeptember 8, 2021

027: Kitchen Side: Is Organic Traffic the Best Traffic?

Content Strategy Podcast

027: Kitchen Side: Is Organic Traffic the Best Traffic?

There are many ways to drive traffic to your website.…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettSeptember 1, 2021

Brooklin Nash on How You Can Succeed in the Content Marketing World

Content Strategy

Brooklin Nash on How You Can Succeed in the Content Marketing World

Do you call yourself a freelance writer or content marketer? …

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettAugust 16, 2021

The Content Studio’s Tommy Walker on How to Automate Your Content Workflow

Content Strategy

The Content Studio’s Tommy Walker on How to Automate Your Content Workflow

50% content creation, 50% management. That’s 100% too many wasted…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettAugust 8, 2021

How to Use Content Operations to Produce Better Content Faster

Content Marketing Content Strategy Operations

How to Use Content Operations to Produce Better Content Faster

A good idea is only as good as its execution.…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettAugust 8, 2021

Brand Content Strategy Positioning

How To Create Buyer Personas You’ll Actually Use

Here’s a staggering statistic. In a survey conducted by content…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettAugust 8, 2021

Animalz’ Ryan Law on 9 ways to Achieve Content Greatness: From Idea to Execution to Distribution

Content Strategy

Animalz’ Ryan Law on 9 ways to Achieve Content Greatness: From Idea to Execution to Distribution

Content marketers need to constantly generate great ideas, produce stand-out…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettAugust 6, 2021

023: How to Differentiate Content in a Crowded Space with Brooklin Nash

Content Strategy Podcast

023: How to Differentiate Content in a Crowded Space with Brooklin Nash

Do you call yourself a freelance writer or content marketer?…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettAugust 4, 2021

Buyer Personas Don’t Have to Suck! with Adrienne Barnes

Content Strategy Podcast

022: Buyer Personas Don’t Have to Suck! with Adrienne Barnes (Best Buyer Persona)

Adrienne Barnes is the Founder of Best Buyer Persona, and…

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Alex BirkettJuly 28, 2021