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Podcast

Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work

By July 5, 2023No Comments3 min read
Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work

Last Updated on July 5, 2023

Have you ever struggled with creating quality content in a saturated market? 

In this episode, we are joined by Branca Ballot, VP of Marketing at Glide. She is a seasoned go-to-market professional with 15+ years of experience in management consulting, private equity, and tech startups in sales & marketing. 

She discussed her experience in creating a content series for operational leaders and the challenges she faced in standing out. She also talked about the importance of remote team building and emphasized the need to take baby steps and stay true to their brand and values.

Overall, this conversation highlights the importance of creating meaningful content and building strong relationships with audiences in order to succeed in today’s competitive business landscape. 

Tune in to learn more about the most valuable lessons from this podcast!

Topics

  • Consideration of Starting a Podcast 
  • Creating Quality Content
  • Different Approaches to Marketing
  • Archetypical Approaches to Problem-Solving 
  • Quantifying the opportunity 
  • Building a Compelling Vision 
  • Speed to Execution in Startups 
  • The Power of Authenticity 
  • Remote Team Building 
  • Choosing Priorities
  • Empowering Non-Technical People 
  • Virtual Culture Activities 
  • Work-life balance and productivity 

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Key Takeaways:

[00:01:27] Consideration of Starting a Podcast 

The possibility of starting a podcast and the challenges of creating quality content in a saturated market.

[00:06:43] Creating Quality Content 

The challenges of creating quality content in a saturated market and the importance of focusing on solutions to people’s problems.

[00:21:15] Different Approaches to Marketing 

The different approaches to marketing, with one coming from an analytical background and the other from a creative content mindset.

[00:22:58] Archetypical Approaches to Problem-Solving 

Different archetypical approaches to problem-solving, including scientists, promoters, writers, engineers, and generic problem solvers.

[00:27:31] Quantifying the opportunity 

Talks about how they quantified the opportunity for a new program by doing segmentation with an external firm and analyzing industry data.

[00:33:15] Building a Compelling Vision 

Discussion on the pre-work necessary to build a compelling vision and the need for cross-functional persuasion to get things off the ground.

[00:38:32] Speed to Execution in Startups 

Comparison of the pace of work in a big company versus a startup, and the importance of speed to execution in startups.

[00:40:11] The Power of Authenticity 

Discuss the power of authenticity in marketing and how companies can use mistakes to engage with their audience.

[00:42:31] Remote Team Building 

Talk about remote team building and how to turn mistakes into something fun and engaging.

[00:46:16]Choosing Priorities 

Discuss the challenge of choosing which projects to focus on and how to align priorities in a constantly evolving ecosystem.

[00:50:15] Empowering Non-Technical People 

Discuss how Glide empowers non-technical people to build products and how this can create momentum for startups. They also briefly touch on remote work.

[00:58:30] Virtual Culture Activities 

The difficulties of translating cultural activities virtually, and the importance of being fully present in team visioning and values exercises.

[01:00:11] Work-life balance and productivity 

Talk about how they balance work and personal life, and their productivity routines.


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Alex Birkett

Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in Austin, Texas with his dog Biscuit.