
Last Updated on June 16, 2023
Are you struggling to balance your work and personal life? Do you find it difficult to set boundaries while working from home?
In this podcast episode, our co-founder, Alex Birkett, is joined by Bridget Poetker, Director of Growth at Loop & Tie. She also co-hosted a pod called Self Control & Cheese to help 20-somethings in b2b tech navigate their personal and professional lives.
Alex and Bridget reflect on their early twenties and ambitious mindsets but acknowledge the importance of balance as they have progressed in their careers. They emphasize the value of structure, setting expectations, and planning ahead. They also discuss the challenges of working remotely and the need to consciously take breaks and rest in order to be more productive.
They also touch on the importance of company culture and ask tough questions during job interviews to determine if it aligns with the candidate’s needs. They suggest that interviews should be a two-way street, with the candidate also interviewing the company to ensure a mutual fit.
Overall, this episode provides valuable insights and advice for anyone struggling to balance their work and personal life. So take a break from the constant consumption of content and give this episode a listen!
Topics
- Small vs Big Startups
- Expectations of a Role
- Importance of Brand
- Building a Brand Strategy
- SEO Content Quality
- Capturing Demand
- Content Creation at G2
- Content Quality vs Quantity
- Work Smarter, Not Harder
- Brand-Centric Marketing
- Podcast Experience
- Consuming Content and Depression
- Simplicity in Marketing
- Productivity Paradox
- Work-Life Balance
- Feedback and Autonomy
- Success Theater
Show Links
- Visit Loop & Tie
- Connect with Bridget Poetker on LinkedIn, and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Listen to the podcast:
Key Takeaways:
[00:08:44] Small vs Big StartupsThe differences between small and big startups, and how it affects the employees’ job satisfaction and career growth.
[00:13:58] Expectations of a RoleThe different strokes for different folks when it comes to the scope of a role, and how some people prefer a wider scope of touchpoints, while others prefer a narrower focus. They also mention the poor expectations some companies have around a role’s responsibilities.
[00:16:33] Importance of BrandA brand is in everything that a company does in marketing, and how it is important to get every single person involved with the voice that the company is trying to have.
[00:18:16] Building a brand strategyThe importance of balancing audience testing and customer feedback in building a brand strategy, and how they worked together to ensure that their ads matched their organic content.
[00:21:39] SEO content qualityDiscuss the misconception that SEO content is bad, and emphasize the importance of creating good quality content that is optimized for search engines.
[00:24:29] Capturing DemandTalks about how she is now more focused on capturing demand than ever before and how her role as head of growth involves both strategy and execution.
[00:27:31] Content Creation at G2Description of the content creation process at G2, including the number of articles produced per month and the use of pods to manage content creation.
[00:34:38] Content Quality vs QuantityThe balance between content quality and quantity, and how it has changed with their roles.
[00:37:23] Work Smarter, Not HarderThe concept of working smarter, not harder, and how it can be misinterpreted as simply repurposing content.
[00:41:17] Brand-centric marketingThe importance of brand-centric marketing and how it should be a full effort from everyone in the team.
[00:44:14] Podcast experienceTalks about how having podcast experience is often expected in content jobs and how she started her own podcast.
[00:52:16] Consuming content and depressionDiscuss how constantly consuming content can lead to feeling like you have to have an opinion about everything, which can lead to depression.
[00:55:22] Simplicity in marketingThe best content comes from sales calls and how it’s important to sit down with people and ask them what they need from the company.
[00:58:53] Productivity paradoxThe paradoxical effect of taking breaks and mental rest on productivity, and the importance of finding a balance between working and resting.
[01:03:37] Work-Life BalanceThe importance of work-life balance and how to achieve it, including the benefits of having structure and the ability to pursue personal interests.
[01:08:25] Feedback and AutonomyThe importance of feedback and autonomy in the workplace, and how good leaders can enable their employees to make decisions independently.
[01:13:47] Success TheaterThe concept of “success theater” and how it can harm a company’s culture and ruin trust with employees.
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