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Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah

Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah

In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.

Kash also shared CrowdRiff’s focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.

Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace.

Topics

  • The Approach to Joining New Companies 
  • The importance of clear communication and building partnerships
  • The concept of community 
  • Creating a hybrid community
  • The shift towards smaller, more intimate events 
  • The return of face-to-face interactions in marketing 
  • Expanding marketing capabilities 
  • Brand campaign to change positioning
  • Social media as a driver for business growth 
  • The power of effective communication 

Listen to the podcast:

Key Takeaways:

[00:01:53] The Approach to Joining New Companies 

discussion on how their past experience in different industries, particularly in marketplaces, led him to his current role at CrowdRiff

[00:08:17] The importance of clear communication and building partnerships 

discussion on the challenges of remote work and the need for effective communication and partnerships in a time-sensitive and remote environment

[00:18:05] The concept of community 

discussion on the evolving definition of community, from in-person events to online platforms like Instagram and Facebook

[00:22:08] Creating a hybrid community 

exploration of a hybrid approach to community building, combining face-to-face engagement at events with digital interactions through email, social media, and direct messaging

[00:26:35] The shift towards smaller, more intimate events 

discussion on the trend of smaller, more intimate events in marketing and sales, and the benefits of building relationships in these settings

[00:27:40] The return of face-to-face interactions in marketing 

exploration of the potential resurgence of face-to-face interactions in marketing, including door-to-door sales, and the value of personal connections

[00:32:10] Expanding marketing capabilities 

emphasis on leveraging their own product assets to market their solutions and the challenges they face in doing so

[00:34:56] Brand campaign to change positioning 

exploration of running a brand campaign to communicate the change in positioning and messaging, and the tactics involved

[00:58:42] Social media as a driver for business growth 

challenges the belief that social media cannot be a driver for growth in e-commerce and emphasizes its potential for sustainable growth

[01:00:10] The power of effective communication 

highlights the importance of effective communication in solving challenges together, drawing inspiration from personal experiences and the airline industry


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David Khim

David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at People.ai and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.