Last Updated on June 21, 2023
In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss their experiences with conferences and events, emphasizing the importance of creating events that facilitate meaningful interactions and discussions.
They also touch on topics such as the use of AI in content creation, programmatic SEO, and the personalization paradox in conversion rate optimization. They share their positive experiences at the Spryng conference hosted by Winter, where they enjoyed the format of smaller group discussions and gained new perspectives on content marketing. They also discuss the potential of AI technology and the importance of testing and verifying its recommendations.
Overall, this episode is packed with insights and tips for creating meaningful events and using AI technology effectively.
Topics:
- Different Approaches to Conferences
- Using AI for Content Creation
- Quality vs Substance in Content Creation
- Short-term Effectiveness of Gray Hat Techniques
- Product-led SEO
- Programmatic SEO and AI
- Google Bard vs ChatGPT
- Trust but Verify
Show Links:
- Connect with David Khim on LinkedIn and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Allie Decker on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Listen to the podcast:
Key Takeaways:
Different approaches to conferences [00:17:59]
discuss experiences with conferences and the value of networking versus attending talks
Using AI for Content Creation [00:27:45]
talk about using AI as a digital assistant for content creation and how it can be used for components of content creation like headlines and meta descriptions
Quality vs Substance in Content Creation [00:31:54]
discuss the difference between quality and substance in content creation and how substance is more important than just polished content
Short-term Effectiveness of Gray Hat Techniques [00:37:11]
discuss the short-term effectiveness of gray hat techniques in content creation and how it can be a winning strategy for a short period of time and share opinions on the low quality of content created using AI tools
Product-led SEO [00:47:38]
discuss the concept of product-led SEO and how successful brands have integrated their product into their SEO strategy
Programmatic SEO and AI [00:42:10]
discuss the problems with programmatic SEO and the dangers of relying on AI for automation
Google Bard vs ChatGPT [00:50:45]
talk about their experience with ChatGPT and how they prefer it over Google Bard, and wonder what the battle between the two will look like
Trust but Verify [00:53:17]
quote Chris Mercer’s famous quote “Trust but verify” regarding analytics and everything else
Get the Field Notes
Weekly learnings from working on B2B content & SEO for dozens of companies.
