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Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan

Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan

In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics. 

Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets. 

Topics

  • The Hype Cycle of Generative AI 
  • Taking on More Responsibility Beyond Content 
  • Differentiating in a Crowded Space 
  • Performance-Driven Approach to Content
  • Testing and Validating Content with AI 
  • The Future of Marketing 
  • The Necessity of Context in AI-Generated Content
  • Expanding Skill Sets and Collaboration in Marketing
  • Marketing to Different Audiences 
  • Balancing Parenthood and Leadership
  • Start Marketing Early

Listen to the Podcast:

Key Takeaways:

[00:01:57] The Hype Cycle of Generative AI 

Discussion about the hype cycle of generative AI and how Anyword differentiates itself in the market.

[00:05:31] Taking on More Responsibility Beyond Content 

Suzanne’s journey in expanding her skill set and building trust to take on marketing management roles beyond content.

[00:16:32] Differentiating in a Crowded Space 

Exploration of how Anyword managed to stand out and grow in a crowded market of generative AI startups, with a focus on analytics and performance as key factors.

[00:21:02] Performance-Driven Approach to Content 

Exploration of how Anyword focuses on content performance and connects it to marketing goals.

[00:27:24] Testing and Validating Content with AI 

Conversation about A/B testing subject lines and social posts to determine the effectiveness of Anyword’s AI-generated content.

[00:33:22] The Future of Marketing 

Discussion on how marketers can expand their skill set and leverage technology to streamline processes and become more effective.

[00:38:55] The Necessity of Context in AI-Generated Content 

Discussion on the importance of providing context to AI models to make them effective in marketing.

[00:43:36] Expanding Skill Sets and Collaboration in Marketing 

The importance of marketers expanding their skill sets, collaborating with other teams, and becoming more tech-savvy to adapt to the changing marketing landscape.

[00:48:15] Marketing to Different Audiences 

Discuss the importance of understanding and connecting with different target audiences, such as sales, dev, media buyers, and HR.

[00:49:21] Balancing Parenthood and Leadership 

About managing being a parent while working in a leadership role, shares experiences and challenges in finding a balance.

[00:54:17] Start Marketing Early 

Emphasize the importance of starting marketing efforts early in a business, even before launching, to build brand awareness and audience engagement.


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David Khim

David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at People.ai and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.