The False Consensus Bias in Marketing Content StrategyField Notes The False Consensus Bias in Marketing For all the talk about “customer empathy” as a supreme value…Alex BirkettSeptember 6, 2024
How We’re Using LinkedIn to Drive Business Content StrategyField Notes How We’re Using LinkedIn to Drive Business We know, theoretically, that organic social is important. We know…Alex BirkettSeptember 6, 2024
The Strategy to Execution Gulf Content StrategyField Notes The Strategy to Execution Gulf Several years ago, I embarked on a journey to get…Alex BirkettSeptember 6, 2024
Attention is money? No. Money is money. Content StrategyField Notes Attention is money? No. Money is money. It struck me the other day that we may now…Alex BirkettSeptember 6, 2024
Kitchen Side: We Get Interviewed by AI Generated Questions PodcastSEO Kitchen Side: We Get Interviewed by AI Generated Questions Listen to the podcast In this episode, the hosts dive…Alex BirkettAugust 14, 2024
Show them Valhalla – pitching ideas worth investing in Content StrategyField Notes Show them Valhalla – pitching ideas worth investing in A few different clients have said the same phrase to…Alex BirkettAugust 5, 2024
Chicken bones in the garbage disposal Content StrategyField Notes Chicken bones in the garbage disposal When you work with enough clients, you learn that a…Alex BirkettAugust 5, 2024
The case against keyword difficulty Content StrategyField Notes The case against keyword difficulty Any prioritization model built upon keyword difficulty is flawed and…Alex BirkettAugust 5, 2024
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty PodcastSEO Personal Branding, Online Visibility, and Belief Statements with Finn McKenty Listen to the podcast The conversation covers various topics related…Alex BirkettJuly 31, 2024