“There ain’t no such thing as free lunch.” – Milton Friedman (among others throughout recent history) This will be piece inspired by a recent BuzzFeed article that outed contributors at “trustworthy” publications…
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Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to be unmeasurable, emotional, and yet, still perceived as important (especially…
This post was originally published at AlexBirkett.com. Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve…