Probability Engineering Field NotesSEO Probability Engineering In probability theory, the urn model is one of the oldest and…Alex BirkettJune 5, 2026
The Post-Channel Marketer Field NotesSEO The Post-Channel Marketer In the fall of 2014, Steve Kerr inherited a Golden State…Alex BirkettMay 28, 2026
Patterns in the Clouds Field NotesSEO Patterns in the Clouds I’m a big “sky guy.” You know, when you look…Alex BirkettMay 21, 2026
AI Search FAQs Field NotesSEO AI Search FAQs I recently did a webinar with Jason Widup, Rahul Jain, and Josh Budman from…Alex BirkettApril 16, 2026
Kitchen Side: The GEO Gold Rush Problem PodcastSEO Kitchen Side: The GEO Gold Rush Problem Listen to the podcast: In this Kitchen Side episode, Alex…Alex BirkettApril 8, 2026
Where the Puck Is Going in AI Search Field NotesSEO Where the Puck Is Going in AI Search You’ve managed to automate it all away. Now what? By…Alex BirkettApril 3, 2026
Costly Signaling and Unreasonable Hospitality Field NotesSEO Costly Signaling and Unreasonable Hospitality We recently ran into a little headache. A very small…Alex BirkettMarch 26, 2026
Revisiting the Barbell Strategy for the AI Era Field NotesSEO Revisiting the Barbell Strategy for the AI Era A barbell: two heavy ends connected by a thin bar.…Alex BirkettMarch 20, 2026
The Atrophy Paradox Field NotesSEO The Atrophy Paradox In 2013, a federal task force wrote a 267-page report that…Alex BirkettMarch 12, 2026