Having AI Search Skills is Becoming the New Norm in SEO Roles [Research] AI SearchResearch Having AI Search Skills is Becoming the New Norm in SEO Roles [Research] The demand for AI search skills is rising rapidly. We’ve…Dylan JaffeSeptember 21, 2026
First-Touch Attribution Captures 15% of Our AI-Sourced Leads [Research] Content StrategyResearch First-Touch Attribution Captures 15% of Our AI-Sourced Leads [Research] We put a common question to our own pipeline: does…Alex BirkettAugust 28, 2026
How I Created the Perfect Prompt Set for AI Visibility Research AI SearchResearch How I Created the Perfect Prompt Set for AI Visibility Research If you’re using a platform for AI visibility tracking, how…Cate DombrowskiFebruary 25, 2026
Mapping Content to Buyer Intent in AI Search [43,000+ LLM citations analyzed] AI SearchContent StrategyResearch Mapping Content to Buyer Intent in AI Search [43,000+ LLM citations analyzed] AI search doesn’t reward a single “best” content type. It…Cate DombrowskiFebruary 4, 2026
Which Content Types LLMs Cite Most: 23,000+ AI Citations Analyzed [Research] AI SearchContent StrategyResearch Which Content Types LLMs Cite Most: 23,000+ AI Citations Analyzed [Research] Traditional search rewards sources that rank well. AI search rewards…Cate DombrowskiJanuary 20, 2026
How LLMs Source Brand Information: An Analysis of 23,000+ AI Citations [Research] AI SearchBrandResearch How LLMs Source Brand Information: An Analysis of 23,000+ AI Citations [Research] In 2026, AI engines are a primary interface for customers…Cate DombrowskiJanuary 8, 2026
Do LLMs recommend brands even when users aren’t shopping? [Research] AI SearchResearch Do LLMs recommend brands even when users aren’t shopping? [Research] More and more consumers are leveraging LLMs to find, evaluate,…Cate DombrowskiDecember 16, 2025
How are SEO roles changing with AI search? AI SearchResearch How are SEO roles changing with AI search? The rise of AI in search isn’t just changing how…Cate DombrowskiNovember 24, 2025
How Are Marketers Measuring Organic Growth in 2025? [New Research] Research How Are Marketers Measuring Organic Growth in 2025? [New Research] Measuring performance and ROI from organic channels has always been…Cate DombrowskiOctober 24, 2025