Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies

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The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conversation covers various topics related to programmatic SEO and content marketing. The hosts discuss examples of successful programmatic SEO strategies, such as Zillow’s use of data and PandaDoc’s templates library. They also explore the importance of having a clear brand POV and messaging alignment for effective content marketing. The conversation touches on the challenges faced by early-stage companies in implementing SEO and the role of brand awareness in their marketing efforts. The hosts also discuss the use of AI-based interfaces in products and share anecdotes about Abraham Lincoln’s habit of writing angry letters.

Key Takeaways

• Recognize and overcome false consensus bias in decision-making by seeking diverse perspectives and data-driven insights.
• Explore new SEO strategies beyond traditional content creation, such as free tools, programmatic SEO, and content localization.
• Programmatic SEO involves automation and scalability, but it can encompass various approaches, including dynamic content generation and integration with external data sources. Programmatic SEO involves using data and automation to optimize SEO strategies, such as Zillow’s use of data and PandaDoc’s templates library.
• Having a clear brand POV and messaging alignment is crucial for effective content marketing.
• Early-stage companies may need to focus on brand awareness and thought leadership before seeing significant results from SEO.
• AI-based interfaces can enhance user experiences in products, but they should be integrated seamlessly and aligned with user needs.
• Writing angry emails or messages can be counterproductive, and it’s often better to take a step back and reconsider before sending.

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Time Stamps

• [00:00] Introduction
• [02:15] Uncovering and Overcoming False Consensus Bias
• [15:20] Beyond Content Creation: Exploring New SEO Strategies
• [20:30] Understanding the Potential of Programmatic SEO
• [22:30] Programmatic SEO and Successful Examples
• [30:45] The Importance of Brand POV and Messaging Alignment
• [35:00] Challenges for Early-Stage Companies in SEO
• [36:00] The Role of Brand Awareness in Marketing
• [25:15] AI-Based Interfaces in Products
• [40:15] The Art of Not Sending Angry Messages