Content StrategySEO Omni Memo: Thoughts On Google and Gen AI [+ Our Recommendations] On May 10th, Google announced a new version of their…Allie DeckerMay 25, 2023
Field Notes Field Notes #044: Brand POV ( Part 2) My previous Field Notes touched on why brand POV is…Allie DeckerMay 17, 2023
Field Notes Field Notes #039: Brand POV Workshops (Part 1) Four years ago, when I was working for HubSpot, I…Allie DeckerApril 11, 2023
Podcast AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper AI is no longer as futuristic as it used to…Allie DeckerApril 5, 2023
Field Notes Field Notes #036: A Case for Why Branding Lives in the Details Effective branding isn’t done in grand gestures. Your unique brand…Allie DeckerMarch 16, 2023
Podcast Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt Marketing your skills as a freelance writer can be difficult…Allie DeckerMarch 1, 2023
Field Notes Field Notes #033: How AI Fits Into the Content Marketing Marathon Content marketers everywhere are talking about the impacts and implications…Allie DeckerFebruary 23, 2023
Content StrategyDemand GenerationField Notes Field Notes #030: Open or Closed: The Merits of Gated Content I love talking about gated content. For content folks, it’s…Allie DeckerFebruary 8, 2023
Podcast The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow) Andrea Wildt and Samantha Anderl, ex-marketing professionals and freelancers, are…Allie DeckerJanuary 25, 2023