Allie Decker, Author at Omniscient Digital

Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness

Podcast

Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness

In this episode of The Kitchen Side, the team reflects…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerSeptember 29, 2023

Is gated content dead?

Field Notes

Field Notes #61: Is Gated Content Dead?

I love talking about gated content. For content folks, it’s…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerSeptember 14, 2023

how to grow your content team: freelancer vs. agency vs. in-house

Field Notes

Field Notes #52: How to Grow Your Content Team: Freelancer vs. Agency vs. In-House

In a perfect world, your employee roster consists of dedicated…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerJuly 13, 2023

Content Strategy SEO

Thoughts On Google and Gen AI [+ Our Recommendations]

On May 10th, Google announced a new version of their…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerMay 25, 2023

Field Notes

Field Notes #044: Brand POV (Part 2)

My previous Field Notes touched on why brand POV is…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerMay 17, 2023

Field Notes

Field Notes #039: Brand POV Workshops (Part 1)

Four years ago, when I was working for HubSpot, I…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerApril 11, 2023

:AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper

Podcast

AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper

AI is no longer as futuristic as it used to…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerApril 5, 2023

A case for why branding lives in the details

Field Notes

Field Notes #036: A Case for Why Branding Lives in the Details

Effective branding isn’t done in grand gestures. Your unique brand…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerMarch 16, 2023

Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt

Podcast

Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt

Marketing your skills as a freelance writer can be difficult…

<img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' data-src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' data-srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Allie Decker' src='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-70x70.jpg' srcset='https://beomniscient.com/wp-content/uploads/2022/08/cropped-Photo-Aug-05-5-15-47-PM-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Allie DeckerMarch 1, 2023