Field NotesSEO Mise-en-scène in Marketing A few weeks ago on the podcast, I spoke with Molly…Alex BirkettApril 8, 2025
Field NotesSEO Don’t Optimize for Your Peers Years ago, I found myself working at HubSpot. This alone…Alex BirkettApril 8, 2025
Field NotesSEO Omnipresence A peculiar thing happens when a brand appears everywhere at…Alex BirkettApril 8, 2025
Field NotesSEO The Life Changing Magic of Showing Up In a world obsessed with breakthroughs and big ideas, it’s…Alex BirkettApril 8, 2025
Field NotesSEO Vocabulary, Fidelity, and AI Orchestration Consider the Conductor Picture an orchestra. Violins swell, brass punches…Alex BirkettApril 8, 2025
Field Notes The Doorman Fallacy Thought experiment: how would you improve rail transit? Sutherland gives…Alex BirkettApril 8, 2025
Field NotesSEO The New Gold Assuming AI continues along its current trajectory, it will do…Alex BirkettFebruary 18, 2025
Field NotesSEO Armchair SEO There’s something undeniably alluring about playing the armchair quarterback. From…Alex BirkettFebruary 3, 2025
Field NotesSEO Boots on the Ground First, let’s talk about the deleterious effects of architecting an…Alex BirkettFebruary 3, 2025
