Field NotesSEO Field Notes #107: A Meditation on Attention It's often said that time is the only truly finite…Alex BirkettJanuary 3, 2025
Field NotesSEO Field Notes #106: Cargo Cult SEO During World War II, remote Melanesian islanders observed Allied forces…Alex BirkettJanuary 3, 2025
Field NotesSEO Field Notes #105: Wittgenstein’s Attribution Model Attribution models. If you’re in B2B, you’ve heard of them,…Alex BirkettJanuary 3, 2025
Field NotesSEO Field Notes #104: The New Frontier of SEO For a long time, working in organic growth felt a…Alex BirkettDecember 2, 2024
Field NotesSEO Field Notes #102: TOFU is Suffering (Let it Die) If you’ve been in marketing or SEO for the last…Alex BirkettDecember 2, 2024
Field NotesSEO Field Notes #101: The Halo Effect in Marketing I’ve been thinking a lot about how we judge marketing…Alex BirkettDecember 2, 2024
Field NotesSEO Field Notes #100: Analysis of Competing Hypotheses First a definition, and then I’ll get quickly into our…Alex BirkettDecember 2, 2024
Field NotesSEO Field Notes #099: The Ikigai of SEO Marketers are now in agreement that the “old playbook,” the…Alex BirkettOctober 29, 2024
Field NotesSEO Field Notes #098: How Do You Know What Matters? In some sense, this essay is exploring epistemological questions, like…Alex BirkettOctober 29, 2024
