A Meditation on Attention
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It's often said that time is the only truly finite…
Alex BirkettJanuary 3, 2025
Cargo Cult SEO
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During World War II, remote Melanesian islanders observed Allied forces…
Alex BirkettJanuary 3, 2025
Wittgenstein’s Attribution Model
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Attribution models. If you’re in B2B, you’ve heard of them,…
Alex BirkettJanuary 3, 2025
Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena
![Omnichannel Advertising, Attribution, and Unifying Brand & Performance (Katie Arena)]()
Listen to the Podcast In this episode of The Long…
Alex BirkettDecember 18, 2024
Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM
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Listen to the Podcast In this episode of The Long…
Alex BirkettDecember 11, 2024
Chris Walker on the CMO’s Dilemma, Attribution, and Modern GTM Strategy
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Listen to the Podcast In this insightful episode of The…
Alex BirkettDecember 4, 2024
The New Frontier of SEO
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For a long time, working in organic growth felt a…
Alex BirkettDecember 2, 2024
TOFU is Suffering (Let it Die)
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If you’ve been in marketing or SEO for the last…
Alex BirkettDecember 2, 2024
The Halo Effect in Marketing
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I’ve been thinking a lot about how we judge marketing…
Alex BirkettDecember 2, 2024
