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The Halo Effect in Marketing Field NotesSEO The Halo Effect in Marketing I’ve been thinking a lot about how we judge marketing…Alex BirkettDecember 2, 2024
Analysis of Competing Hypotheses Field NotesSEO Analysis of Competing Hypotheses First a definition, and then I’ll get quickly into our…Alex BirkettDecember 2, 2024
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems PodcastSEO Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems Listen to the Podcast In this lively episode of The…Alex BirkettNovember 27, 2024
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Why Human Expertise Matters More Than Ever in Content with Katie Kelly PodcastSEO Why Human Expertise Matters More Than Ever in Content with Katie Kelly Listen to the podcast In this episode of The Long…Alex BirkettNovember 13, 2024
The Ikigai of SEO Field NotesSEO The Ikigai of SEO Marketers are now in agreement that the “old playbook,” the…Alex BirkettOctober 29, 2024