The Post-Channel Marketer
![The Post-Channel Marketer]()
In the fall of 2014, Steve Kerr inherited a Golden State…
Alex BirkettMay 28, 2026
AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)
![AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)]()
Listen to the podcast: In this episode of The Long…
David KhimMay 21, 2026
Cited, not clicked: The new math of AI traffic
![Cited, not clicked: The new math of AI traffic]()
The first sign that something was wrong came from a…
Ligia LoterioMay 1, 2026
AI Search FAQs
![AI Search FAQs]()
I recently did a webinar with Jason Widup, Rahul Jain, and Josh Budman from…
Alex BirkettApril 16, 2026
Who’s auditing the auditors?
![Who's auditing the auditors?]()
Here's the moment it usually starts. A leadership team is…
Ben MajorApril 10, 2026
Kitchen Side: The GEO Gold Rush Problem
![Kitchen Side: The GEO Gold Rush Problem]()
Listen to the podcast: In this Kitchen Side episode, Alex…
Alex BirkettApril 8, 2026
Where the Puck Is Going in AI Search
![Where the puck is going in AI search]()
You’ve managed to automate it all away. Now what? By…
Alex BirkettApril 3, 2026
Costly Signaling and Unreasonable Hospitality
![Costly Signaling and Unreasonable Hospitality]()
We recently ran into a little headache. A very small…
Alex BirkettMarch 26, 2026
