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Field Notes #098 - How Do You Know What Matters?

Field Notes SEO

Field Notes #098: How Do You Know What Matters?

In some sense, this essay is exploring epistemological questions, like…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 29, 2024

Field Notes #097 - Why You Should Choose Harder Problems

Field Notes SEO

Field Notes #097: Why You Should Choose Harder Problems

Everyone wants the easy win—the quick, low-effort path to success.…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 29, 2024

Kitchen Side - Working In the Business, Founder Mode, and Avoiding the Traffic Trap

Podcast SEO

Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap

Listen to the podcast In this Kitchen Side podcast episode,…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 16, 2024

Field Notes #096 - The Why Behind Your Growth Programs

Field Notes SEO

Field Notes #096: The Why Behind Your Growth Programs

I cut my teeth in marketing at CXL. It’s where…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 11, 2024

Field Notes #095 - Best Practices in SEO (and When to Ignore Them)

Field Notes SEO

Field Notes #095: Best Practices in SEO (and When to Ignore Them)

Here’s the punchline: When the stakes are low, best practices…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 11, 2024

Field Notes #094 - Threshold Effects in Marketing

Field Notes SEO

Field Notes #094: Threshold Effects in Marketing

When I worked on freemium user acquisition at HubSpot, my…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 11, 2024

Field Notes #093 - A Tribute to the Old School

Field Notes SEO

Field Notes #093: A Tribute to the Old School

Anyone tired of the breathless “if you’re not doing X,…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 11, 2024

Kitchen Side- Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed

Podcast SEO

Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed

Listen to the podcast In this Kitchen Side episode, hosts…

<img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' data-src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Alex Birkett' src='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/1bf283c0a6f91f25dfd5776e9b3b7476?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Alex BirkettOctober 9, 2024

Impact of Voice Search on SEO Cover Image

SEO

The Impact of Voice Search on SEO: Are You Prepared?

Discover how voice search is transforming SEO strategies. Learn how…

Bernard AguilaOctober 7, 2024