Skip to main content

Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We’re Hiring a Director of Organic Growth

Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth

Listen to the podcast

The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touches on the dynamics of decision-making within companies and the benefits of having in-house experience. Overall, the conversation provides insights into the complexities and nuances of SEO and content strategy. In this conversation, the hosts discuss hiring for a director of organic growth strategy position. They describe the qualities they are looking for in a candidate and emphasize the importance of experience and practical skills over formal education. They also touch on the value of networking and building authentic relationships. The hosts express their preference for individuals who are passionate, optimistic, and willing to take initiative. They also mention the need for strategic thinking and problem-solving abilities. The conversation concludes with a discussion on the limitations of traditional education and the importance of hands-on learning.

Key Takeaways

  • Finding new topics to discuss on a podcast can be challenging, especially when the format incentivizes novelty.
  • Different content formats and distribution channels have different parameters and require different approaches to content creation.
  • Prioritization and focus are crucial in SEO and content strategy to avoid getting distracted by shiny new trends.
  • Having in-house experience can provide valuable insights into the internal dynamics of companies and how decisions are made.
  • The skillset required for SEO and content roles is evolving, and a mix of agency and in-house experience is often ideal. When hiring for a leadership position, prioritize candidates with management experience and a passion for the field.
  • Formal education is not always necessary for success in marketing and other fields. Practical skills and hands-on experience are often more valuable.
  • Building authentic relationships and networking can be more effective than relying on formal connections or institutions.
  • Look for candidates who are passionate, optimistic, and willing to take initiative.
  • Strategic thinking and problem-solving abilities are crucial for success in leadership roles.
  • Traditional education may not always provide the most relevant or up-to-date knowledge and skills. Continuous learning and practical experience are essential.

Show Links

Time Stamps

  • [00:00] Introduction
  • [01:47] The Challenge of where to start with SEO
  • [05:53] The Importance of Prioritization and Focus
  • [07:51] Understanding Decision-Making within Companies
  • [24:11] Hiring for a Director of Organic Growth Strategy
  • [26:32] Qualities to Look for in Candidates
  • [29:02] The Limitations of Traditional Education

Get the Field Notes

Weekly learnings from working on B2B content & SEO for dozens of companies.

David Khim

David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.